to remove filtersNickelodeon UK brings out SpongeBob app
13 Jul 2010 | by Jacob Mathias
one of Nickelodeon s strongest brands and having the broadest appeal, was the ideal starting point ...
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Foster's set to remake British comedy shows
16 Aug 2010 | by Gemma Charles
Under the plans, the Heineken UK-owned lager brand will commission the production of one ... the brand plans to recommission. She said the drive would give the brand credibility among its target ... brand has also unveiled its first comprehensive redesign since its UK launch in 1976. The fresh look ...
The iPad bandwagon rolls into town
28 May 2010 | by Ben Bold
opportunity for publishers and brands to ride the wave of hype created by the latest must-have gadget....Accordingly, there are myriad brands making their iPad apps available today, including Sky, the FT and Marvel Comics. Unsurprisingly, and in keeping with hopes that the iPad can turn around the fortunes ... customers. Other notable brands that are tapping into the hype include Scrabble, which has launched a touch ...
Facebook overhauls privacy settings... again
27 May 2010 | by Ben Bold
your personal information with our advertisers." Read all the details on Brand Republic's digital ...
Profile: Anna Rafferty, managing director, Penguin Digital
13 May 2010 | by Andrew McCormick
"interesting" stuff online. Any commercial deals she does tend to be in the form of brand partnerships where ... can claim, perhaps surprisingly for a company with such established brands, to be a pioneer ...
Women on top
11 May 2010 | by Nicola Clark
in retail sales annually, according to TGI. It is an audience brands cannot afford to ignore. The findings ... they are 'brand ambassadors and key influencers among their expansive peer group'. It seems that they relish being seen as 'experts' and become key advocates for the brands they favour, most notably when it comes ...
Jeremy Lee on Media: Context is everything
05 May 2010 | by Jeremy Lee
Brands should focus more on getting their spots shown at the right time and less on making shows...., their wisdom holds that brands must provide something with which audiences can engage. So, along came branded content - programmes that were paid for by brands but not unduly editorially influenced by them. Some ... the light of day, and maintaining a clear link between the brand and the premise of the show. A good example ...
Andrew Walmsley on Digital: Make your affiliations pay
05 May 2010 | by Andrew Walmsley
, dissatisfied customers and erosion of brand value. Finally, there's the biggest area of all. For such a ... , and directing them toward particular brand choices. Consumers view and use them as portals; social shopping ... . - Either way, the 'risk-free' affiliate marketing model was quickly adopted by scores of big-name brands ...
Andrew Walmsley on Digital: A little more conversation
21 Apr 2010 | by Andrew Walmsley
Those brands using Twitter to best effect have focused on genuinely connecting with consumers....'s most talked-about brands - all without turning a bean in profit. We don't care about that. We hear lots about Ashton Kutcher and Stephen 'I'm stuck in a lift' Fry on Twitter, and those celebrity brands ... m in revenue and gained substantially in awareness of its outlet store. With more than 80 Dell-branded ...
Jeremy Lee on Media: It's a start, not an end
20 Apr 2010 | by Jeremy Lee
faith in the web as a way to sell that it dropped 20 places in the league behind brands such as Weight ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
