David Pattison joins Gravity Road as chairman
17 May 2012 | by Jeremy Lee
and entertainment formats for brands. Pattison, who left PHD in 2007 having co-founded the agency in 1990, said ...
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Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief
17 May 2012 | by Maisie McCabe
industry, according to Frank van der Post, managing director of brand and customer experience at BA....to build a engagement platform. It is very important these days for brands to engage with their customers ...
Metro leads cross-media partnership for Men In Black 3
17 May 2012 | by Nick Batten
which also fits into the house look and brand of all four media owners. Players can also access the game ...
RAJAR Q1 2012: Reactions from the station owners
17 May 2012 | by Maisie McCabe
growth in this area for both brands this quarter. In fact, almost a third of Smooth's audience now tune ... million listeners for the Absolute Radio brand is a real milestone, especially as we are only three years ...
Ocean Outdoor in £35m management buyout
17 May 2012 | by Maisie McCabe
the backing of LDC is a strong endorsement of the Ocean brand and team all of whom will be going forward ...
RAJAR Q1 2012: Capital and Magic scrap for London listeners
17 May 2012 | by Mark Banham
out of fourth place. Despite the residual brand recognition created from a cheery advertising ...
What can the merging of TV and online bring?
17 May 2012
As the boundaries blur between TV and online, brands need to embrace this development...that serve this demand will thrive. - What are the opportunities for brands as TV and online come together ... around existing TV brands. On The X Factor app last year, we saw around 200 million interactions across ... on, the consumer is travelling at the same pace. - What are the opportunities for brands as TV ...
All About ... The PPA conference
17 May 2012 | by Nick Batten
. Naturally, multiplatform brand management was high on the agenda, and the tablet was discussed more ... at brands and their importance to multiplatform publishers, the benefits of certain platforms to specific ... magazine brands can meet these needs. Dolphin told the conference that new digital platforms have given ...
Is top Trinity job impossible?
17 May 2012 | by Alasdair Reid
of the company's portfolio of regional titles and focus on the big national brands. But Les Middleton, the joint ... in younger readers to the brands - but they can always do more. Plans mooted in 2011 to release a standalone ... booming in the market." And David Mulrenan, the head of press at ZenithOptimedia, agrees that big-brand ...
Katherine Levy: We should be wary that consumers are still wary of cookies
17 May 2012 | by Katherine Levy
to be alarmed about. The race is on for brands to come up with clever, creative ways of executing consent ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
