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Look launches 'Look What I'm Wearing'

14 May 2012 | by Nick Batten

in IPC s women s brands, and through social media. Julie Lavington, publishing director at Look, said ...

Chevrolet Volt sponsors AskMen Innovation Awards

08 May 2012 | by Nick Batten

2010 in a move that was supported by a consumer sponsorship deal with the battery brand Energizer ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ... Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

Locog defends role of embattled Olympic sponsors

17 Apr 2012 | by John Reynolds

ban on brands such as McDonald s and Coca-Cola sponsoring sporting events, as part of measures to combat obesity. Those brands were singled out due to their sponsorship of the Games. Meanwhile, a report in The Independent criticised sportswear brand Adidas, claiming its Team GB kit was being ...

Reebok fitness competition lands TV slot

10 Apr 2012 | by Maisie McCabe

Reebok, the sportswear brand, has partnered with sports broadcaster Eurosport to produce a TV show..., local events and 'The Box' TV schedule. Katrin Ley, brand director for Reebok, EMEA, said: "The fact ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

20 Mar 2012 | by Sarah Shearman

Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend...search in-store. FMCG brands have also increased their share of total mobile adspend in 2011 to 14 ... in mobile marketing, for the first time. Finance brands dropped their investment in mobile advertising by 81% in 2011, accounting for 10.3% of the total spend. The previous year, finance brands boosted ...

US sportswear brand Under Armour targets Europe with MTV show

28 Feb 2012 | by Gemma Charles

Under Armour, the sports apparel brand, is preparing to launch its first major European marketing...It plans to air a branded-content series on MTV called New Battles, New Armour in the coming weeks. It will feature Under Armour s brand ambassadors, who include Welsh rugby star Jamie Roberts and QPR footballer ... social-media push will support the series. The brand aims to gain recognition in the UK when ...

Consumers use social commerce to validate purchases with peers

23 Feb 2012 | by Nicola Clark

economy by enabling consumers to turn only to their network for travel recommendations. Brands have ...

Grazia releases bespoke edition to celebrate London Fashion Week

21 Feb 2012 | by Nick Batten

London Fashion Week, with ads from brands including Jimmy Choo, YSL and LG....have with their audiences through Bauer's influential brands." Stephen Gater, consumer marketing ...

Bourjois taps into London Fashion Week

15 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

Bourjois, the make-up and beauty brand, is launching a pop-up shop, a tie-in with Channel 4...The campaign, negotiated and created by media agency MEC and branded entertainment agency MCBX ... , which starts on Friday (17 February) and runs until Wednesday (22 February). The brand's first pop ... the brand before the campaign breaks. During London Fashion Week the brand will run a GPS-enabled street ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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