25 May 2012
| by Maisie McCabe
to action and offer dynamic content, according to a large-scale trial in Reading by 13 brands including...unseen content, 49% of people chose to download it.
The brands involved in the trial included Unilever ...
-week trial, 3,000 people interacted with ads from the 13 brands on one of the 306 six-sheet posters ...
, said: "The experience of interactivity elicits overwhelming positivity around the brand, able to drive ...
23 May 2012
| by Nick Cooper
is now vital to brand success, explains Nick Cooper, managing director, Millward Brown Optimor, Europe....that generally works well but there are exceptions.
The lesson of this year s BrandZ Top 100 Global Brands ...
of technology has become crucial to all brands whatever the product or service they offer to the consumer ...
to smart and successful brands whatever sectors they operate in.
Be it cars, luxury, retail or FMCG ...
21 May 2012
| by Noelle McElhatton
that because we can carry those sites on our open platforms.
You re a mass market brand and it s hard ...
social media will be more effective for brand adoption than TV... I wouldn t wish to disagree with Paul ...
14 May 2012
| by Maisie McCabe
was negotiated by WPP media agency Mindshare, and will also include Resident Evil branding on the catch ...
sister newspaper, the Northern Shell-owned Daily Star, will run a Resident Evil-branded competition ...
11 May 2012
| by Daniel Farey-Jones
RIM hires a new chief marketing officer in Brand Republic's round-up of this week's people moves..., to the new position of managing director of its branded content division LiquidThread . ( Campaign ...
10 May 2012
| by Matthew Chapman
functionality will offer viewers the chance to win a London 2012 Opening Ceremony package as part of the brand ...
03 May 2012
| by Sarah Shearman
-free, Spotify has stepped up the opportunities for brands on the service first through the launch of apps and, more recently, with the launch of brand pages .
Spotify has also introduced a 'Play Button ...
01 May 2012
| by Kim Benjamin
) Blue Rubicon
New brand
Be clear on cancer (COI-Department of Health) M C Saatchi
i ...
Rowntree s Randoms (Nestle) JWT
Brand extension
Cadbury Creme Egg Kraft Foods
Foster ...
) Coley Porter Bell
Kenco Millicano (Kraft Foods) JWT
Brand revitalisation
British ...
27 Apr 2012
| by Nick Batten
and Brand Republic.
Follow Nick Batten on Twitter @NickBatten2 ...
25 Apr 2012
| by Arif Durrani
the opportunities the site now offers intrepid brands - and those responsible for driving them. "The thing about ...
brands] at other media companies, I just didn t."
On a mission to engage
Everson joined Facebook a ...
brand on Facebook. We have some excellent case studies now in the market where brands are really ...
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