25 May 2012
| by Daniel Farey-Jones
marketing team. ( Marketing )
British Airways has promoted Hamish McVey from brand and design manager to head of brands and engagement. ( Marketing )
Directories brand Yell has parted company with group ...
17 May 2012
| by Maisie McCabe
industry, according to Frank van der Post, managing director of brand and customer experience at BA....to build a engagement platform. It is very important these days for brands to engage with their customers ...
01 May 2012
| by Kim Benjamin
) Blue Rubicon
New brand
Be clear on cancer (COI-Department of Health) M C Saatchi
i ...
Rowntree s Randoms (Nestle) JWT
Brand extension
Cadbury Creme Egg Kraft Foods
Foster ...
) Coley Porter Bell
Kenco Millicano (Kraft Foods) JWT
Brand revitalisation
British ...
16 Apr 2012
| by Nick Batten
to highlight the brand's down-to-earth, warm and welcoming approach and its 48 different locations around ...
, Docklands, City Road and Euston.
Louise Simkins, branded content director at Absolute Radio, said: "The ...
the brand's honest and straightforward approach and showcase its plethora of London locations.
Absolute ...
05 Apr 2012
| by Nick Batten
base, our strategy is designed to evolve with the company s growth plans and deliver sales and brand ...
28 Feb 2012
| by Maisie McCabe
area next week.
Danielle Crook, director of brand marketing for Vodafone UK, said: "Eurostar is a ...
24 Feb 2012
| by Maisie McCabe
appointed to create a long-term media strategy to help the brand grow and appeal to UK holidaymakers ...
media strategy for this exciting UK launch. Carnival Cruise Lines is such a great brand to be working ...
.
The account for Carnival Group s other brands P O Cruises, Cunard Cruise Line, Princess Cruises has been held ...
23 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
AOL has partnered with tourism body Promote Iceland to see the launch of its first branded blog...to life The Huffington Post UK's first branded blog, as part of the new "Inspiration" , which offers brands deeper social integration with readers through video, blogs and social media.
The marketing ...
31 Jan 2012
| by Sarah Shearman
on the Facebook page for its Westin brand, using a new tool from Bazaarvoice and Buddy Media....Bazaarvoice, which offers brands technology to harness customer conversations, and Buddy Media ...
-powered Facebook brand pages and social media campaigns.
Starwood Hotels and Resorts Worldwide is the first brand to use this tool, which powers the Discover section on its Westin Hotels Resorts Facebook page ...
20 Jan 2012
| by Daniel Farey-Jones
brand management head of planning for Europe, Africa and the Middle East. ( Campaign ...
Hotels Resorts, the luxury hotel brand, has hired Sundip Bedi as senior marketing manager for the UK ...
HarperCollins. ( Marketing )
British Airways has promoted Abigail Comber to the position of head of brands ...