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Old Speckled Hen 'something different' by MCBD

13 May 2010

Over 20 idents were created to raise awareness of the brand, which will air during primetime slots on Dave TV. Normal 0 false false false EN-GB X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal ...

Pepsi 'Asteroid' by CLM BBDO

19 Feb 2010

Following Pepsi's 'Max it' campaign, the brand has launched a new ad promoting Pepsi as a 'next

Channel 4 hires Hearst's Matt Salmon as head of agency sales

13 Feb 2012 | by Maisie McCabe

the brands within their group . As group commercial director at NatMag from October 2010 , Salmon ...

NEWSPAPER ABCs: 20p i overtakes The Guardian after TV campaign

10 Feb 2012 | by Daniel Farey-Jones

spokesperson said: "Comparing The Guardian with the i is hugely misleading. The Guardian is a global brand ...

VIDEO: Audi 'believes there is growth in the UK market', says Chambers

10 Feb 2012 | by Ben Hall

that the brand is set to increase its UK annual marketing budget by 15% year-on-year, with an added focus ...

Tess Macleod Smith joins Net-a-Porter

10 Feb 2012 | by Nick Batten

at such an exciting time for the business and look forward to expanding our multi-platform brand offering ... can share our world-class and unique customer experience with like-minded brands. Her reputation ...

Trading Places: this week's people moves

10 Feb 2012 | by Daniel Farey-Jones

Giles Hedger to UK MD, in Brand Republic's round-up of this week's people moves in advertising...of executive editor digital. ( Media Week ) MEC has hired former Media Brands mobile strategist Jide Sobo ...

Zeebox rolls out click-to-buy function

09 Feb 2012 | by Maisie McCabe

Within seconds of a TV ad appearing on the screen, a click-to-buy button will appear on the Zeebox real-time screen, which viewers can click on to reach the product page of a web retailer, or the brand ... ) will be shown through an icon on the click-to-buy button. In addition to the clickable ads, brands can pay ...

Sport magazine to hand out 'light sabres' for Star Wars promotion

09 Feb 2012 | by Maisie McCabe

As well as a cover wrap on all copies of the UTV Media-owned free magazine tomorrow (10 February), a limited number of magazines will designed to look like Jedi light sabres, and will be handed out by 'Star Wars'-branded staff in the West End. As part of the deal, UTV Media's sibling TalkSport station ...

Hi-Media picks up Thomas Cook online ad sales

09 Feb 2012 | by Daniel Farey-Jones

to represent bespoke advertising deals to advertisers and agencies, with the exception of travel brands ... traction with major brands looking to reach purchase decision-makers. We selected Hi-Media as a partner because of their understanding of quality brands and online consumer behavior." Hi-Media UK represents ...

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