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the need to involve PR in communicating brand values th
12 Jun 1998 | by NICK PURDOM
or brand over the telephone is down to the quality of people you employ on the telephone, he says ... with staff, says Evans. Telemarketing agency InTelMark does a lot of work with FMCG brands on care lines and consumer helplines. The telephone and how you employ it has to mirror the brands ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
