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Opinion: Awareness of ethics means CR needs PR

02 Dec 2005 | by Kate Nicholas, kate.nicholas@haynet.com

the idea that you are what you buy; that your choice of brand conveys something about your own values. So increasing consumer concern about the ethics of brand owners is almost inevitable. What has taken some ... conference in the UK to focus on communicating ethical values and branding, during which it was suggested ...

Editorial: Brand value league proves PR's worth

05 Aug 2005 | by Daniel Rogers, Editor, danny.rogers@haynet.com

Since PRWeek last hit the streets, the annual league table of the world's biggest brands has been...Although a little limited, in that (for various reasons) it does not include brands such as Mars ... brands Levi's, Prada and Armani. As our analysis this week reveals (page 14), Interbrand's calculation of brand value is based largely on financial data and projected earnings from analysts. Critically, however ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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