Aurasma head Martina King departs amid HP turmoil
25 May 2012 | by Matthew Chapman
and is also being adopted by brands for initiative including virtual window shopping. Tesco is running ...
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Think BR: Consumers are ready for an open dialogue about online advertising and privacy
28 May 2012 | by Carl White and Nick Stringer
and brands must also follow through on this. We need a privacy by design approach that will empower people ...
Think BR: What brands can learn from start-ups
25 May 2012 | by Ronnie Crosbie
It's time for brands to embrace the new generation of innovators, writes Ronnie Crosbie, planning.... And this is where big brands can learn a thing or two from start-ups. O2 is leading the way, having recently made ... . And it s this not-yet-jaded passion that is the key to Instagram-like innovation. Although most brands don t even ... saturated culture, if brands don t give consumers what they want, consumers will use the internet to find ...
Evidon and DoubleVerify integrate privacy and ad verification
24 May 2012 | by Daniel Farey-Jones
among brands and agencies in the verification space, so integrating our technologies to help us scale ...
Think BR: Advertising for the second-screen
22 May 2012 | by Andrew Fisher
adverts at this year s Super Bowl, when we partnered with a third of the brands that advertised during ... exclusive content and receive special offers. This dramatically increased brand engagement ... on to interact with the commercial, interacting and developing an affinity with the brands. As the digital ...
Think BR: Weird web culture is bigger than cheap LOLs
16 May 2012 | by Kate Miltner
, particularly for a brand. One of the most popular panels at the conference featured Craig Allen and Isaiah ... on Reddit . So what can brands learn from discussions like the ones at ROFLCon? The first answer ... confusing frontier for brands, the underlying tenets of a successful meme are the same as those of a ...
Think BR: 4G can unlock the creative potential of mobile
15 May 2012 | by Luke Harris
more than doubled in the last twelve months to 203m , as brands and advertisers ramp up investment ... . It s an extremely exciting time in mobile advertising right now, with big brands ready to invest and experiment ... that when 4G arrives brands and mobile agencies are ready to hit the ground running and take full advantage ...
How social media is removing the barriers between corporate and consumer brands
14 May 2012 | by Cathal Smyth
Integrating social media into brand marketing campaigns has shifted from a niche add-on to standard...marketers accept that digital relationship building for brands is now essential to sales and marketing ... with the corporate parents of these brands in their millions. By the end of last year, companies listed ... increased massively over this period and reveal a fundamental truth about brand marketing and corporate ...
Think BR: The social loyalty revolution
09 May 2012 | by Tom Huxtable
It's more important than ever that brands give their fans reasons to remain loyal, writes Tom...Smart brands already gather customer behaviour data from Facebook - the sharing, liking and ... , and will like a brand for a short term gain without any real interest in proper, sustained involvement with brands. If we accept that often a brand s fans don t mean it , then the data accumulated from ...
Think BR: How can brands harness the power of NFC?
23 Apr 2012 | by Christopher Smith
Consumer take-up of Near Field Communication (NFC) has been slow so far but brands should...NFC has been hovering on the edges of consumer adoption for some time and brands are yet to take ... and QR codes. The slow uptake by brands has been largely due to the lack of NFC-enabled handsets ... the key communication channel between brands and their customers, NFC will add a further layer ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
