Look launches 'Look What I'm Wearing'
14 May 2012 | by Nick Batten
in IPC s women s brands, and through social media. Julie Lavington, publishing director at Look, said ...
Search results for Branding
Search filters:
By Publication
- mediaweek.co.uk
By Channel
-
Digital marketing
Click 
to remove filters
Add Search Filters:
By Channel
- Ad technology (14)
- Affiliate Marketing (2)
- Apps / Widgets (25)
- E-commerce (9)
- E-mail (5)
- More...
- Interactive TV (3)
- Mobile business (4)
- Mobile marketing (13)
- Search marketing (7)
- Social Media (32)
- Usability / user experience (3)
- Video (13)
- Viral advertising (5)
- Web (29)
- Less...
By Industry Sector
- Agencies (16)
- Autos (5)
- B2B (8)
- Consumer Goods (2)
- Fashion / Clothing (6)
- More...
- Financial Services (5)
- FMCG (1)
- Food & Drink (3)
- Government / Non-Profit (2)
- Media / Entertainment (178)
- Retail (2)
- Technology (11)
- Telecoms / Utilities (6)
- Travel / Leisure (3)
- Less...
By Media
- Video (4)
The Economist develops ad network Ideas People
18 May 2012 | by Daniel Farey-Jones
and online brand-building ads. He said: "We also felt there was a lack of transparency in the market and that context matters a lot for branded content. It's a way for us to capture more marketing dollars." The move ...
LinkedIn steps up mobile strategy with iPad launch
26 Apr 2012 | by Sarah Shearman
the opportunities its offers brands through its company pages. Follow Sarah Shearman on Twitter ...
Google improves reporting for video campaigns in AdWords
23 Apr 2012 | by Daniel Farey-Jones
only pay if an ad is watched. "[Until now] any brand could use the TrueView format family but what ... and then the more successful formats run on TV or run as a more full-blown pre-roll campaign." Among the brands ...
Hiscox becomes first UK brand to use AdCastPlus platform
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Hiscox, the specialist insurer, is the first UK brand to use Klaustech's new ad format, AdCastPlus...print advertising, outdoor, digital and TV sponsorship. "The engaging format will promote our brand ... in the UK." The Internet Advertising Bureau (IAB) s latest report, "Building brands online", found ... the level of message association and the highest levels of brand awareness. ...
Vevo claims 23% user growth one year after launch
05 Apr 2012 | by Sarah Shearman
with 50 brand partners including Coca-Cola, BT, Unilever and McDonalds. It was also the official online ...
WPP launches innovation unit GroupM Next
03 Apr 2012 | by Mark Banham
of that usage on brand marketing. GroupM Next will be headed by Chris Copeland, chief executive of GroupM ... media and the way consumers and brands behave. These changes are of paramount importance to GroupM ...
Spotify rolls out first advertiser page for 20th Century Fox
29 Mar 2012 | by Sarah Shearman
Advertiser pages are a new initiative by Spotify to enable brands to create their own page ... the opportunities for brands on the site, beyond paid-for media. At the end of last year, it launched the first tranche of branded music apps, including one from The Guardian and Rolling Stone magazine. Twitter ...
Zeebox plots first screen integration with TV manufacturers
27 Mar 2012 | by Sarah Shearman
social TV because "people want their opinion heard". He said agencies and brands should think about ...
Facebook is a lower quality medium than TV, says marketing academic
26 Mar 2012 | by Maisie McCabe
towards a brand's heaviest buyers, according to Professor Byron Sharp from the Ehrenberg-Bass Institute..., brands needed to reach people who didn't buy their category very often. However, Facebook fans "skew ... than earned media because it reached a brand's normal category base, while higher rating TV shows were ... the category very often. He said: "Big brands reach the people who don't buy the category very often that ...
Additional Information
Campaign Jobs
- Senior Strategy and Planning Executive Stopgap £37500 per annum, London
- Advertising Sales Executive National Geographic Kids Magazine £19k - £25k plus bonus opps - £5k per annum, Based in Clerkenwell, Farringdon
- Lead Digital Designer Propel £45000 - £50000 per annum + £45,000 - £55,000, London
- Marketing Coordinator Royal College of Physicians £26,000-£28,000 pa, London, NW1
- Broadcast and Digtial Senior Planner / Buyer PFJ £29000.00 - £32000.00 per annum, London
Most viewed
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
