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Jury is out on whether hyperlocal publishing can pay

, to concentrate instead on community and activism. Continue reading this post on Brand Republic's digital blog - The Wall Also on The Wall FMCG brands not even sure they should be in social media US sees ...

Desmond to launch iPad app for Express *This section is currently not updating due to glitch please use 'search'.

with its Daily Star and Daily Star Sunday national newspaper brands. It will become one of the first ... . Express Newspapers, parent company of the newspaper brands, is to charge 1.79 for the Daily Express app ... for Desmond's magazine brands, which include OK!. Digital magazine specialist PageSuite has provided ...

Glamour lines up host of brands for web relaunch

The site will launch on 6 November, with channel takeovers and other commercial deals from different brands, including Maybelline, Clinique, Nokia, Burberry, Filofax, Reebok, Mango, Westfield and Marc Jacobs Daisy. Another launch advertiser, Ford Ka, is also taking out a 12-page feature ad in next ...

IGA users top 30 million

said: "The current economic climate will hit traditional advertising vehicles hard, as brands look ... having ads for real brands as it enhanced the players' suspension of disbelief while playing the game. "With such a captive audience, it's no wonder so many brands are keen to engage their key demographic ...

Media 121 Club gathers pace

by Haymarket Brand Media and Miroma Group, is well underway and the site is open for new registrations....The event will take place towards the end of January at London's Maya, which hosted the inaugural Media 121 Club earlier this month. Haymarket Brand Media commercial director, Ivor Falvey, said he ... . Haymarket Brand Media, which publishes Media Week, Campaign, Marketing, Brand Republic and Revolution among ...

The Search Works wins Thomson Holidays business

The firm has handled paid search campaigns for other TUI brands over the last three years. Thomson Worldwide is investing heavily in its eCommerce strategy to increase online sales conversion in 2009. The Search Works will undertake a review of the new Thomson Worldwide site in order to increase ...

IPC and Clinique in Marie Claire tie-up

LONDON - IPC and Clinique have signed a commercial tie-up that will see the cosmetics brand support

AdGent to handle Telegraph's non-UK inventory

enable brand advertisers across the world to advertise online with one of the world's foremost news ...

IPC buys Mousebreaker site to inject new life into division

and music division, which is suffering from falling magazine sales of core brands such as NME and Loaded ... publishing director Jo Smalley and digital director Kevin Heery to develop the brand, with ad sales across ... its appeal and use it as a brand sell as opposed to network deals." Brands to be targeted include ...

MySpace debuts advertiser platform

brand profiles....The platform, which is currently being tested, is available in two versions, Self-Service and Full-Service , enabling advertisers to choose the solution that is most relevant for their brand. Both versions give advertisers round-the-clock access to update MySpace community elements such as blogs ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.