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. The auction site's in-house comms team has been cementing its brand reputation strategy for about a year ... Rubicon. 'As the flagship brand for its sector, eBay has, inevitably, faced increasing threats to its ...
CONSUMER: Coalition PR has been taken on to handle consumer and business PR for HMV.co.uk, having represented the high street brand's offline product for the past seven years. The site launched in 1997 and sells more than 250,000 titles. ...
in the decision. The agency aims to build on the brand s existing reputation to help it drive on ...
than its intellectual property, a web site, and an infant brand, Boo s apparent failure to react ... - Leander and Ernst Malmsten - as bright young things and creating brand recognition almost overnight ... new brand partnerships and giving a sophisticated picture of potential revenue streams and how ...
Design is on board to work on a brand identity, while media planning is handled by Manning Gottlieb ...
, it is such an exciting brand, he said. Shandwick Netherlands hi-tech clients include Canon, 3i, Siemens ... problems with its site. It sells a range of sportswear and fashion brands targeting 18- to 40-year-olds. ...
to build their cyber brands....to build their cyber brands. US children s e-tailer eToys has appointed Jackie Cooper PR; media ... . With many strong internet brands - such as book retailer Amazon - already out there, and an increasing ... to need consumer communications expertise. For a brand which already exists in the real world ...
major branding campaign and official roll-out. It will also begin to sell music as well as books ... is to position BOL as the brand leader, said Stace. Bertelsmann has made its intentions clear by compiling a highly established marketing team, including M&C Saatchi on a global branding brief, Walker ...
Company, a brand new firm backed by personal investment from the UK and US, hired Band and Brown ... of awareness of the Beenz brand among consumers and to educate businesses and web site owners about ... was to contrast the hi-tech, up-beat nature of the Beenz brand against the formality of traditional money ...
in the launch, Buy.Com aims to establish itself as a mainstream, user-friendly consumer brand ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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