to remove filtersOneMonday tech start-up PR firm Evus shuts down
07 Dec 2001
decided to concentrate their ongoing strategy on the group's four main brands: Text 100, August ...
Search results for Branding
iPod supplier forced into rebrand
19 Aug 2005
Gavin Nicholson, MD of iPod:Essentials, said the firm had spent half its total marketing budget on promoting both the iPod:Essentials brand and the www.iPodEssentials.co.uk website, but the domain name ... but to rebrand, throwing away the substantial marketing fees that have been spent building up our brand ...
Baltimore slims roster as technology slump bites
08 Jun 2001 | by CHRIS SCOTT
an enhanced pounds 150,000 brief to Brands2Life following a head-to-head pitch against fellow retained agency Firefly Communications. Brands2Life became involved with Baltimore following the firm ... already retains Financial Dynamics on a financial PR brief. Sarah Scales, who founded Brands2Life ...
MEDIA: AOL UK takes on group director
29 Sep 2000 | by ADAM HILL
to identify and develop synergies in editorial content across AOL's three main brands: AOL itself, CompuServe ... . 'We are a multiple-brand company and each brand has a different voice, tone, style and rationale in content terms. Anne has oversight across the people that control the brands - she is not replacing ...
BORDER LINES: MUNICH: K&K loses NetObjects to PR Com
20 Aug 1999 | by MICHAEL LEAPMAN
has been charged with building the NetObjects brand across Germany and attracting corporate clients.... PR Com has been charged with building the NetObjects brand across Germany and attracting corporate ...
INTERNATIONAL: Waggener Edstrom leads booming US hi-tech firms
20 Aug 1999 | by MATTHEW BOYLE
for brand building among start-ups. The pounds 311.75 million total fees represents 25 per cent ...
BORDER LINES: Newell chosen to reposition Oracle
25 Jun 1999 | by MAGGIE BROWN
it reposition its brand in Hong Kong. Newell has been briefed to focus on Oracle s e-commerce and internet...HONG KONG: US software firm Oracle has selected hi-tech specialist agency Newell PR to help it reposition its brand in Hong Kong. Newell has been briefed to focus on Oracle s e-commerce and internet software, including gaining press coverage in the business media. Agency managing director Stuart ...
contigency PR plans now if they want to prevent Y2K brand damage, says Giles Fraser
04 Jun 1999 | by GILES FRASER, managing director, inform
the potential threat of Y2K to corporate brands....the potential threat of Y2K to corporate brands. In October 1998 leading research analysts, the Garner ... ignorance and corporate ill-preparedness could cause permanent damage to the brand of any organisation ... recognises the brand issue, engage their IT department counterparts in a discussion of communications ...
Microsoft’s Shackleton quits for Eclat Marketing
04 Jun 1999 | by DAVID MCCORMACK
was responsible for corporate brand advertising, internal communications and managing the reputation ... . This is an opportunity to add value to large brands without treading on the toes of their other PR agencies, said ...
FOCUS: CYBERMARKETING - Calling for a lightning reaction/The internet and related technological advances can create almost as many problems for PR practitioners as they solve. Tom Dawn reports
06 Mar 1998 | by TOM DAWN
are clearly competitors, are working together in this commercially oriented environment. BRANDING: GREAT GRAPHICS AND PUSH TECHNOLOGY Good branding has long been acknowledged as an essential ... technology on its highly branded website Kellogg s UK Better Breakfast Briefing (http ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
