to remove filtersSmart 'Smart app' by Weapon7
02 Dec 2011
Smart, the automotive brand, has launched a smartphone app that invites drivers to take a fun road
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Chrysler 'it's half-time in America' by Wieden & Kennedy Portland
06 Feb 2012
The ad is also on the brand's YouTube channel and viewers are encouraged to interact with the campaign through Facebook or Twitter. ...
Ford 'plasma ball' by Wunderman
12 Nov 2009
The car manufacturer wants the work to encourage an emotional connection between the public and its new model in a realisation of its Feel the difference brand line. The site and film can be viewed at www.discoverfordfocus.co.uk ...
Mazda 'layar' by JWT International
19 Aug 2009
Layar is a platform, available on Android phones, which works by constructing layers of information about products and brands and channelling them through a mobile camera's viewer. JWT International s first Layer for Mazda uses QR code and barcode scanner technology, to connect the user ...
Jaguar steps up social media strategy to boost innovation
24 May 2012 | by Sarah Shearman
for more "relevant and innovative" ways to build the brand through digital channels....revealed it to be the third most engaged-with brand in the UK on Facebook, scoring an engagement level of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency ... manufacturer's Facebook and Twitter accounts, as well as supporting brand activity such as product launches ...
Campaign Viral Chart: P&G holds strong as Thinkbox debuts
11 May 2012 | by Ben Hall
72andSunny, joins a list of past ads for the 'Call of Duty' brand that have performed strongly in the social web. With more than 3,000 shares, an ad for American snacks brand Pop Chips, in which Hollywood ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ... Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...
Peugeot targets younger drivers with YouTube push
16 Apr 2012 | by Alex Brownsell
. The competition will run from 25 April to the end of June. Nick Crossley, brand advertising, partnership ...
Campaign Viral Chart: April Fools' hat-trick from Google doesn't stop toddler dancing
05 Apr 2012 | by Ben Hall
the only April Fool's Day activity from brands this year to make the chart. ' The road we've travelled ...
Citroen ties up with Facebook for 'first' crowsourced production vehicle
03 Apr 2012 | by Alex Brownsell
campaign, it should be an integral part of the brand's full marketing and strategic plan." ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
