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Wispa 'time well misspent' by Fallon

The campaign, by Fallon, introduces a new strapline and positioning for the brand, encouraging people to take time out and enjoy themsleves. The brand will be supported by a 3.5 million campaign, including six-sheets near CTNs, cinema advertising and video on demand. ...

Carlsberg 'fan academy' by Fold7

As a sponsor of the England football team and the Uefa Euro 2012 tournament, the campaign is a key activity for the brand this year. The light-hearted spot, created by Fold7, features a "fan academy" training facility where fans are put through their paces by celebrities from the world of football ...

Absolut 'London microsite' by Holler

An interactive game on the site allows users to explore the different eras and inspirations behind four of Hewlett s character creations that appear on the vodka brand s limited-edition bottles. Hewlett also drew the backgrounds for the site, which was art directed by Barry Markham. ...

Hennessy 'wild rabbit' by Droga5

Hennessy has unveiled the brand's new campaign, which aims to draw parallels between the journeys

Harvester 'junior chef' by JWT London

brand, Harvester.

Cobra 'Cobra train' by BMB

It will be the driving force behind Cobra s ambition to be a top-ten UK beer brand. The spot features a train travelling through the Indian landscape. The campaign also features talented people including DJs and a food writer discussing the culture. It was written and art directed by Julia Martens ...

Mr Kipling 'grandma's tin' by 101

the brand. It is the first work by 101 for Mr Kipling since the start-up picked up the business last year....The 30-second TV spot shows a grandmother at home with her grandchildren. The brand aims to broaden its appeal from traditional cakes to convenient snacks, and is targeting mothers. Iwan Williams ... for Premier Foods. The TV ad is the start of a new marketing campaign for the brand in 2012." The ad ...

Lipton 'fan' by DDB Paris

Lipton has launched a campaign starring its brand ambassador, Hugh Jackman, created by DDB Paris.

Andes Beer 'the great escape' by Del Campo Nazca Saatchi & Saatchi

Facebook page. The work follows the beer brand s "friend recovery" campaign last year and the Andes ...

Chivas Regal 'here's to...' by Euro RSCG London

of the brand's new "live with chivalry" campaign.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.