The Guardian 'The Three Little Pigs' by BBH
29 Feb 2012
The Guardian has launched a brand campaign to showcase its open journalism and multiplatform
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Adidas 'Space Diver launch' by Creature London
27 Mar 2012
Creature London has launched its first work for Adidas since winning a place on the brand's roster
Jobsite 'spider' by Hooper Galton
11 Jan 2011
The campaign features British actor Max Beesley, star of Survivors and Hotel Babylon, who has been the face of the brand since 2008. ...
Ford 'plasma ball' by Wunderman
12 Nov 2009
The car manufacturer wants the work to encourage an emotional connection between the public and its new model in a realisation of its Feel the difference brand line. The site and film can be viewed at www.discoverfordfocus.co.uk ...
Think BR: Consumers are ready for an open dialogue about online advertising and privacy
28 May 2012 | by Carl White and Nick Stringer
and brands must also follow through on this. We need a privacy by design approach that will empower people ...
Nivea signs Euro 96 team mates for skincare push
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
Nivea, the Beiersdorf-owned skincare brand, is upping the activity around its sponsorship...In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand and David Seaman. The three players are shown shaving in front of the bathroom mirror, while ...
Think BR: What brands can learn from start-ups
25 May 2012 | by Ronnie Crosbie
It's time for brands to embrace the new generation of innovators, writes Ronnie Crosbie, planning.... And this is where big brands can learn a thing or two from start-ups. O2 is leading the way, having recently made ... . And it s this not-yet-jaded passion that is the key to Instagram-like innovation. Although most brands don t even ... saturated culture, if brands don t give consumers what they want, consumers will use the internet to find ...
Jaguar steps up social media strategy to boost innovation
24 May 2012 | by Sarah Shearman
for more "relevant and innovative" ways to build the brand through digital channels....revealed it to be the third most engaged-with brand in the UK on Facebook, scoring an engagement level of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency ... manufacturer's Facebook and Twitter accounts, as well as supporting brand activity such as product launches ...
Evidon and DoubleVerify integrate privacy and ad verification
24 May 2012 | by Daniel Farey-Jones
among brands and agencies in the verification space, so integrating our technologies to help us scale ...
Facebook 'plotting ad-tracking system'
24 May 2012 | by Sarah Shearman
by Facebook's sales team to brands. Facebook did not respond for requests for comment at the time of publishing. Facebook has been working to improve measurement for brands on the site and recently ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
