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Tesco 'glide' by The Red Brick Road

29 Mar 2012

for the Tesco brand F&F.

The Range 'Christmas campaign' by VCCP Blue

16 Nov 2011

VCCP Blue, part of VCCP, has created a Christmas ad for The Range, its first work for the brand

Waitrose 'Heston's prize pudding' by Kitcatt Nohr Alexander Shaw

30 Nov 2010

Waitrose is using social media to develop brand engagement and drive sales over the festive season.

Footlocker 'passion for trainers' by SapientNitro

13 May 2010

The girlfriend is straddling the man, who lies face down on the bed, and begins spanking him with trainers. The boyfriend's knowledge of trainers is so extensive he is able to name the brand, model and colour of every shoe she uses. ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

11 May 2012 | by Matt Chapman

The Ocado co-founder and commercial director is resolutely optimistic despite the brand's failure...and brand - essentially, all aspects of retailing,' he explains. Despite the financial pressures ... .3% containing no substitute items - has proved compelling to many non-food brands, which have asked the retailer ... 's higher-margin, non-food offering. - Maintaining brand image while boosting commercial opportunities ...

MasterCard unveils PayPass digital wallet

08 May 2012 | by Alex Brownsell

mobile and online checkout button, which brands can use on their e-commerce websites. Several ... to provide a single platform for new payment technology. The brand is also encouraging the developer ... , as well as by partner retailers and banks. The first partner brands for PayPass include American ...

Olympic organisers must prepare for huge demand on mobile network, says eBay

03 May 2012 | by Matthew Chapman

, brands will be trying to capitalise on the chance to engage with customers through mobile devices, using ... ." Mobile adspend has already seen a huge percentage increase as big-spending FMCG and retail brands invest ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ... Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

Think BR: How can brands harness the power of NFC?

23 Apr 2012 | by Christopher Smith

Consumer take-up of Near Field Communication (NFC) has been slow so far but brands should...NFC has been hovering on the edges of consumer adoption for some time and brands are yet to take ... and QR codes. The slow uptake by brands has been largely due to the lack of NFC-enabled handsets ... the key communication channel between brands and their customers, NFC will add a further layer ...

Wonderbra to sell direct for first time with online store

20 Apr 2012 | by Matthew Chapman

will stock the brand's full range....The lingerie brand does not have any bricks and mortar stores in the UK, though its parent company DB Apparel has eight outlet stores through which it sells its range of brands. The new site has ... .wonderbra.eu domain, to target customers in both UK and Ireland. The Wonderbra brand has made the new site ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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