Asus and Intel 'in search of incredible' by Kitcatt Nohr Digitas
13 Oct 2011
the launch, including an "in search of incredible" Facebook page and a branded YouTube channel ...
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Smart 'Smart app' by Weapon7
02 Dec 2011
Smart, the automotive brand, has launched a smartphone app that invites drivers to take a fun road
T-Mobile 'T-Mobile wedding' by Saatchi & Saatchi
19 Apr 2011
and their wedding party dancing down the aisle, as part of its 'Life's for Sharing' brand campaign.
Mazda 'layar' by JWT International
19 Aug 2009
Layar is a platform, available on Android phones, which works by constructing layers of information about products and brands and channelling them through a mobile camera's viewer. JWT International s first Layer for Mazda uses QR code and barcode scanner technology, to connect the user ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand...of the world's biggest technology brands, Philippa Snare seems very relaxed. What makes the demeanour ... the marketing and operations division. The creation of the unit is part of a global strategy to ensure brands ... applications, 'very successfully', and created 'strong brands, products and service experiences within those ...
Samsung Olympic spot invites people to 'take part'
22 May 2012 | by Matthew Chapman
'Take Part', which is intended to wrap all the brand's Olympic activation together. Messaging is also ...
Think BR: 4G can unlock the creative potential of mobile
15 May 2012 | by Luke Harris
more than doubled in the last twelve months to 203m , as brands and advertisers ramp up investment ... . It s an extremely exciting time in mobile advertising right now, with big brands ready to invest and experiment ... that when 4G arrives brands and mobile agencies are ready to hit the ground running and take full advantage ...
Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
11 May 2012 | by Matt Chapman
The Ocado co-founder and commercial director is resolutely optimistic despite the brand's failure...and brand - essentially, all aspects of retailing,' he explains. Despite the financial pressures ... .3% containing no substitute items - has proved compelling to many non-food brands, which have asked the retailer ... 's higher-margin, non-food offering. - Maintaining brand image while boosting commercial opportunities ...
Campaign Viral Chart: P&G holds strong as Thinkbox debuts
11 May 2012 | by Ben Hall
72andSunny, joins a list of past ads for the 'Call of Duty' brand that have performed strongly in the social web. With more than 3,000 shares, an ad for American snacks brand Pop Chips, in which Hollywood ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
