Air France 'Charlotte Gainsbourg preview' by BETC Euro RSCG
21 Nov 2011
Air France Music is enabling fans to discover four brand new tracks by Charlotte Gainsbourg two
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Lastminute.com 'for everyone' by Adam & Eve
29 Mar 2012
Lastminute.com has launched a campaign by Adam & Eve, the first work by the agency for the brand...The print ads aim to bring to life lastminute.com s brand promise of making the unattainable attainable. They will break on 30 March with a coverwrap of Metro . Additionally, outdoor advertising will appear in London train stations from April. Lastminute.com s owned channels, Facebook and Twitter ...
KLM launches nine-month Facebook initiative
04 May 2012 | by Loulla-Mae Eleftheriou-Smith
, to drive the brand's digital engagement.
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ... Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...
Brand barometer: UK airlines, which one is most prominent online?
16 Mar 2012 | by Gemma Charles
British Airways is the subject of the largest number of discussions, and Flybe was more discussed than Virgin Atlantic
Heathrow runs family-friendly Easter campaign
14 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
, the high-speed train service between the airport and London. The 16m brand overhaul sees the introduction of new trains, staff uniforms, and a new brand identity. The airport will support its retail ...
Thomas Cook fights back with major 'explore' campaign
08 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
Thomas Cook, the beleaguered tour operator, is today (8 March) launching its biggest brand campaign...TUI made a similar move last October, and told Marketing that launching campaigns for the two brands ...
VisitScotland looks to stars for £140m Disney boost
02 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
brand Drambuie. Mike Cantlay, chairman, VisitScotland, said: "This is an incredible opportunity ...
Thomas Cook streamlines affiliate marketing
29 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
's individual brands such as Neilson, the winter sports brand, making sure that the right consumer audiences are being delivered messaging about relevant Thomas Cook brands. Thomas Cook previously had 11 affiliate ... brand direction in January. Read the full interview with marketing director Michael Johnson here ...
AOL partners Promote Iceland for pan-Euro campaign
23 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
AOL has partnered with tourism body Promote Iceland to see the launch of its first branded blog...to life The Huffington Post UK's first branded blog, as part of the new "Inspiration" , which offers brands deeper social integration with readers through video, blogs and social media. The marketing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
