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Lucre has been enlisted to make a name for business consultancy and IBM partner Portal.
Global branding consultancy Interbrand has called in Porter Novelli to handle the global launch of the 12th annual Best Global Brands report.
An agency boss has called for time sheets to be scrapped after claiming the vast majority of PR professionals failed to fill them in accurately.
Countries are turning to PR to revive their global reputations. Arun Sudhaman and Kate Magee ask comms experts about the challenges faced by six 'nation brands'.
LONDON - The perils of international branding have once again been highlighted with the news of Russian gas giant Gazprom's new joint venture with Nigerian firm NNPC -- to be called Nigaz.
Authoritative new research by WPP suggests PR campaigns run on environmental grounds will continue to hit home despite bleaker economic conditions.
Authoritative new research by WPP suggests PR campaigns run on environmental grounds will continue to hit home despite bleaker economic conditions.
Parcelforce Worldwide is launching a campaign on the theme 'We give you the world' to encourage more businesses to set up accounts with the delivery service. The marketing material will use designs by Start Creative.
If ever there were a week to work in PR, last week was it. A whole range of reputations were on the line, including those of China, the Olympics, a Formula One boss, and a supermodel. But the week began with 'Brand Britain' apparently being damaged by the problems at Heathrow.
The Post Office is redesigning its next-generation branches to create a better customer experience. It has recruited 'i-am' associates to advise on layout, lighting, colour scheme and signage.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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