John Woodcock: Coalition needs to address basics
24 May 2012 | by John Woodcock
on imposing a brand of austerity that is demonstrably not working. That is certainly what has happened ...
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Monarchy's modern approach key to success, claim PROs
28 May 2012 | by John Owens
brand between them that had helped the monarchy embrace modernity . These efforts were further ...
The Civil Service Benevolent Fund changes name
21 May 2012 | by John Owens
was fine 126 years ago, but the time was right for a change. James said: The launch of the new brand ...
Laura McKechan: Mastering the art of war
17 May 2012
"Imperial" can be offputting - but our brand is a great strength as well. And it is actually a very ...
Oxfam appoints Chris Gottlieb as director of comms
11 May 2012 | by John Owens
the brand team, media unit, PR team, internal comms, corporate comm ? ? ? ? ? ? ? ? ? ? s, digital ... poverty and suffering. Oxfam is such a great brand and I will be working hard with the team to make sure ... for developing distinctive brand strategies will be crucial in helping Oxfam c ? ontinue to grow our presence ...
Museum of London readies comms drive
10 May 2012 | by Sara Luker
on social media. This audience can become powerful brand advocates. 'We were producing far too many ...
Chime pushes ahead with Bell Pottinger sale
09 May 2012 | by Alec Mattinson
constituents of the Bell Pottinger brand. The businesses included in discussions are Bell Pottinger Sans ...
Voluntary Sector: Greenpeace video goes down a storm
03 May 2012
as a brand. Results The campaign attracted 330,000 signatures, the most for any Greenpeace ...
David Cameron is warned events are 'out of his control'
30 Apr 2012 | by Sara Luker
past two months for the Government. The Conservative brand is retoxifying at a faster pace with a ...
John Woodcock: Tories need to be the people's party
26 Apr 2012 | by John Woodcock
Miliband took an early decision to use every opportunity to brand the Tories as out of touch. He ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
