Monarchy's modern approach key to success, claim PROs
28 May 2012 | by John Owens
brand between them that had helped the monarchy embrace modernity . These efforts were further ...
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Virgin Media 'our house' by DDB UK
07 Feb 2011
DDB has launched its first brand-focused work for Virgin Media since it won the £71 million account
Splendid retains £1m Smirnoff account
24 May 2012 | by Hannah Crown
awarded a global brief. Drinks manufacturer Diageo, which owns the Smirnoff brand, said the move stems from an agency review led by the New York office for the vodka brand s global PR and earned media ... 's offices in New York and Sydney. Simon Breckon, Western Europe brand director for Vodka, said: 'With a ...
Expedia hires Fleishman-Hillard after European consolidation review
24 May 2012 | by Sara Luker
-Hillard in London, said: There's a huge, renewed momentum behind them as a brand and in terms of innovation. We ...
Top 50 Digital Consultancies
24 May 2012 | by John Owens
sectors: 'Consumer brands have led the way in social media, but there's been a lot of catching up ... to increase their understanding of the point at which the consumer will be engaging with a brand. People will generally not be sat in front of a PC screen engaging with your brand - it will be in the palm ...
Robin Grant: A man on a digital mission
24 May 2012 | by Sara Luker
very limited window to build our brand,' he explains. 'We know people thought we wouldn't survive ... author, describing it as being 'the end of the food chain'. 'I wanted to be advising brands on what ...
McLaren Automotive brings in Nissan's Wayne Bruce
23 May 2012 | by John Owens
Wayne Bruce joins the company as head of PR following time spent at Nissan s luxury brand, Infiniti. The role was formerly held by Mark Harrison, who recently took the post of regional director for McLaren Automotive Middle East and Africa. Bruce will report to McLaren Automotive s sales ...
The Football Association of Wales calls in Freshwater
23 May 2012 | by John Owens
a branded mobile unit to schools, high-profile events and Wales international home matches. The unit ...
Manchester City in agency hunt to promote Etihad Stadium
22 May 2012 | by John Owens
that the brand work around the club would be kept separate, and handled by the in-house team, added: We re ...
Casio hires Exposure for consumer drive
21 May 2012 | by Sara Luker
for the 2012 and 2013 Formula 1 season by branding its Edifice watches with the Red Bull logo and colours. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
