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Staples on agency hunt to attract small businesses

14 May 2012 | by Sara Luker

. The brand has opened more than 135 stores in the UK and is growing at a rate of five stores per year. ...

Morrisons shakes up roster amid rebrand

10 May 2012 | by John Owens

by Anna Speight, who heads the agency's consumer and brand practice. 3 Monkeys had previously worked ...

Tesco media director Trevor Datson leaves to consider next steps

04 May 2012 | by Matt Cartmell

never knowingly undersold -style pledge to match the price of branded groceries of market-leading Tesco ...

Ikea overtakes John Lewis as nation's favourite retailer

17 Apr 2012 | by Matthew Chapman

in third place this year having won the award last year, while womenswear brand Bonmarch claimed second ... to private equity group Sun European Partners by troubled parent company Peacocks. The Peacocks brand has ... "; John Lewis won the "service" category, and sister brand Waitrose was top for "quality". Hinton said ...

Citizen Brando appointed by Auto Trader

16 Apr 2012 | by Matt Cartmell

to drive consumer engagement and participation in the brand. The consumer campaign will build on autotrader.co.uk s 10 million users per month to position the brand as the experts in buying, selling ... head of consumer marketing Dan Daly said: We re a top 10 digital brand but we wanted to drive further ...

Thorntons hunts for consumer agency while stores close

22 Mar 2012 | by Sara Luker

agency will be charged with presenting the chocolate-maker as a premium brand to help it stand out from ... to deliver PR support during the brand's peak annual trading periods. Thorntons UK PR manager Emma Tagg ...

Blue Rubicon launches agency Surname & Surname

08 Mar 2012 | by Sara Luker

Blue Rubicon launched a consumer brand agency offshoot this week, in an attempt to occupy...to consumer brands. Blue Rubicon CEO Gordon Tempest-Hay said there was 'more to come', with further ... will appeal to different clients and talent in the industry. We're about big global brands and understanding ... 's account experience, it has a separate branding and website. ...

Shoe brand MBT turns to LDR London to expand reach

05 Mar 2012 | by John Owens

its brand bey­ond the fitness market....shoe for all occasions comes as the brand launches two new collections this year. Ben May, MBT UK MD, said: This is an exciting year for the brand and an opportunity to re-educate our target audience ...

Iceland Foods appoints Brazen PR for Queen's Diamond Jubilee campaign

27 Feb 2012 | by Hannah Crown

that we get the media cut-through and position the brand as the ideal choice within their market for party ...

Reebok set to relaunch controversial EasyTone shoes range

07 Feb 2012 | by Sarah Shearman

The Adidas-owned sports brand is shifting the focus of its footwear positioning to women s satisfaction . While technology will no longer be the main focus of the range, it will underpin all marketing ... campaign featuring brand ambassadors Helena Christensen and Eva Mendes based on the repositioning. Activity ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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