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Centrica plots overhaul of British Gas' comms

Centrica has launched a major pitch process for an agency to help mould the brand reputation

Stuart Jackson: Turning up the volume

After a difficult team restructure, the Everything Everywhere comms boss is planning the brand...of the Orange and T-Mobile brands it parents. This is all about to change - and director of comms and corporate affairs Stuart Jackson will be holding the megaphone. The brand recently launched its biggest campaign ... The Times getting its hands on investor documents detailing plans to ditch the T-Mobile and Orange brands ...

Telefónica Digital hires Bite and Access for global brief

technology brands and services around the world, drove our thinking and passion for the business. We ... and services directly to consumers through Telef nica s commercial brands, which include O2, Movistar ...

Nicola Green: Ringing the changes

that boasts 265 million customers in 26 countries, 22 million of them in the UK under the O2 brand. Green ... . The media buzz around us branding what was a white elephant at the time was amazing.' Chalk up another ... campaigns manager, Orange 1999 Brand manager, Dr Pepper (secondment), Schweppes Beverages and Coca ...

Vodafone revamps global comms with new hires and City agency

the group head of brand comms and will now lead the development of a new global comms planning 'grid ...

MSL London appoints Merran Wrigley as head of technology

on board. Wrigley said: MSL London has a very strong cross-section of leading technology brand clients ...

Consumer: Santa brings O2 some festive cheer

Campaign: O2 Santa - Creating the Digital Grotto Client: O2 PR team: Hope Glory Timescale: 12-16 December 2011 Budget: 24,000 OBJECTIVES - To get people talking about and engaging with the brand - To give the brand a platform to talk about 'Priority Moments', O2's loyalty ...

We'll Call You: Sony Ericsson

Mole isn't too keen on change when it comes to brands and services. Can the handset manufacturer...'s buyout of the brand. ...

Flack's Week: 17 February

had requested for the catering turned out to be mini-quiches. 'This isn't what our brand is about ...

Telecoms giant O2 calls on John Doe to increase 'sense of cool'

lot of ten years ago, and it helped us create the O2 brand. As it's our birthday it's an opportunity ... ten years ago, when he helped to launch the O2 brand while he was at Jackie Cooper PR. O2 continues ... activities for its new global business Telefonica Digital. The brand recently admitted ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.