Expedia hires Fleishman-Hillard after European consolidation review
24 May 2012 | by Sara Luker
-Hillard in London, said: There's a huge, renewed momentum behind them as a brand and in terms of innovation. We ...
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Lucre lands consumer PR brief for Parkdean
25 May 2012 | by Hannah Crown
are to increase brand awareness of Parkdean and to inform consumers about each park. Lucre will provide a press office, a national media relations campaign focusing on brand awareness and a regional strand publicising ...
Taxi app Hailo calls in Surname & Surname for consumer drive
18 May 2012 | by Sara Luker
The app firm has hired Surname Surname, the consumer brand agency offshoot of Blue Rubicon, to handle its consumer PR. Hailo was founded by three London black cab drivers and is backed by Accel ... competition from brands such as www.kabbee.com, Get Taxi and Ubi, which are all looking to make inroads ...
Virgin Atlantic Airways hires Fay Burgin as head of PR
15 May 2012 | by Sara Luker
of the brand. She will also oversee Virgin Atlantic s relationship with its consumer agency Mischief and its ... forward to raising the bar in consumer awareness of our brand and products. We're a fun challenger brand ... : Fay s experience in helping big consumer brands to develop new ways of communicating will enable us ...
Sports lifestyle brand Extreme Group seeks agency for lifestyle push
15 May 2012 | by Sara Luker
alternative sports lifestyle brands....brand Extreme Destinations, driving experience company Extreme Element and sports beverage brand Extreme ... -by-project basis by grouping brands together for briefs. It is thought this is the first time it has looked for an agency to work across its entire portfolio. In 2004, the brand hired Frank PR to handle media backlashes ...
LDR London hired for Nikki Beach pop-up Olympics club
23 Apr 2012 | by Matt Cartmell
for building awareness of Nikki Beach London to support ticket sales of the 17-day event, and secure brand ... s strong track record in delivering brand experiences and sales support through intelligently integrated PR ...
Capitalize to help charity Sail Training International attract sponsors
16 Apr 2012 | by By Hannah Crown
. Previous sponsors include whisky brand Cutty Sark, which was on board for 20 years, while existing funders ...
Cruise firm Holland America Line brings Four bgb on board
05 Apr 2012 | by John Owens
The agency, a part of Four Communications, has been brought in for a 12-month ongoing retainer covering both travel and consumer media following a successful five-way pitch. It will look to raise consumer awareness and portray the company as a premium brand, with lifestyle publications such as Red ...
Hit or Miss? British Airways launches airplane-themed pop-up restaurant
05 Apr 2012
. Putting the cherry on what is already a well-iced cake, the brand unveiled its new airline on the morning ...
Travel company Amadeus overhauls PR support
28 Mar 2012 | by Alec Mattinson
One of the 20 largest listed firms in Spain, Amadeus is looking to grow its brand presence outside the company's domestic market. The company has hired City agency Powerscourt to handle financial media relations in the UK. FTI Consulting had handled comms for the firm's 2010 float in Madrid, but the company ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
