to remove filtersConsumer: Land Rover evokes interest in young
05 Apr 2012 | by John Owens
-inspired and environmentally conscious audience - a group that has traditionally rejected the brand. OBJECTIVES ...
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Ramarketing seeks global recognition for Durham packaging firm
12 Apr 2012 | by Hannah Crown
The Newcastle-based agency will use the 25-year-old packaging consultancy s global client base to highlight its laboratory work testing packaging materials. A PR-led strategy will include redesigning and optimising the company website and brand identity work. 'The main focus is to raise their profile ...
BP's comms plan hit as Maitland's George Trefgarne turns down global role
29 Feb 2012 | by Alec Mattinson
and financial PR at Sainsbury s, to be global brand manager for fuels. Meanwhile, Maitland associate partner ...
Social Brands: How to be social
16 Feb 2012 | by John Owens
Brand Republic's recent Social Brands event explored how communicators can harness the power..., Brand Republic ran a Social Brands conference on 8 February. The event gave comms professionals ... questions on best practice and the law when using social media - If your brand finds a great photo ... -down procedure. - If a consumer posts that you're the greenest brand in the market, is this OK to retweet ...
Building firm Balfour Beatty hires Rebecca Salt as global comms head
16 Feb 2012 | by Alec Mattinson
had a history of comms, but has decided it wants to grow the brand internationally and wants a central ...
MPs to quiz beauty marketers on body confidence
26 Jan 2012 | by Gemma Charles
with fashion, beauty and media brands to tackle the issue of body confidence, primarily among girls and women ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
