to remove filtersMonarchy's modern approach key to success, claim PROs
28 May 2012 | by John Owens
brand between them that had helped the monarchy embrace modernity . These efforts were further ...
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EdenCancan to link Duchamp to urban artists
28 May 2012 | by John Owens
EdenCancan has been chosen by the menswear brand Duchamp to promote the brand and its new design...The move follows project work by the agency for the brand earlier this month around the promotion of a pop-up shop in Regent Street. It also follows the recent appointment to the fashion brand ... not be associated with the brand to expand its fashion appeal. Nick Ede, creative director of EdenCancan, said ...
Lucre lands consumer PR brief for Parkdean
25 May 2012 | by Hannah Crown
are to increase brand awareness of Parkdean and to inform consumers about each park. Lucre will provide a press office, a national media relations campaign focusing on brand awareness and a regional strand publicising ...
Splendid retains £1m Smirnoff account
24 May 2012 | by Hannah Crown
awarded a global brief. Drinks manufacturer Diageo, which owns the Smirnoff brand, said the move stems from an agency review led by the New York office for the vodka brand s global PR and earned media ... 's offices in New York and Sydney. Simon Breckon, Western Europe brand director for Vodka, said: 'With a ...
Oli Wheeler leaves Freuds for Viagogo global comms role
24 May 2012 | by Danny Rogers
. His main accounts were PepsiCo, Yum Brands and Birds Eye. Wheeler is also known as an expert in crisis ...
Expedia hires Fleishman-Hillard after European consolidation review
24 May 2012 | by Sara Luker
-Hillard in London, said: There's a huge, renewed momentum behind them as a brand and in terms of innovation. We ...
Food & Drink: Take your hat off to Benito's tweet deal
24 May 2012 | by John Owens
Mexican restaurant brand Benito's Hat wanted to create a big buzz on a small budget. Unity came up...restaurants in London - Covent Garden, Goodge Street and Oxford Circus. Unity identified the brand's target ... new names there is always a danger of the main client brand being overshadowed. Money saved from ...
Entertainment: Lappset happy with angry approach
24 May 2012 | by John Owens
Campaign: Launch of Angry Birds Activity Parks in the UK Client: Lappset Group PR team: Maxim Timescale: March 2012 Budget: 8,000 Objectives To generate global brand awareness and create interest from potential customers To gain national media coverage ...
John Woodcock: Coalition needs to address basics
24 May 2012 | by John Woodcock
on imposing a brand of austerity that is demonstrably not working. That is certainly what has happened ...
Top 50 Digital Consultancies
24 May 2012 | by John Owens
sectors: 'Consumer brands have led the way in social media, but there's been a lot of catching up ... to increase their understanding of the point at which the consumer will be engaging with a brand. People will generally not be sat in front of a PC screen engaging with your brand - it will be in the palm ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
