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an integral part of youth marketing for a number of brands....an integral part of youth marketing for a number of brands. The appointment of Cake Media by UDV to promote the Smirnoff Ice brand and its specially constructed venue at Glastonbury clearly highlights the increasingly sophisticated approaches companies are taking to align their brands with a popular lifestyle ...
s Futures. The brand has previously commissioned work by up-and-coming artists, helped to set up ...
: the T10 phone, a youth-branded mobile phone; the Chatboard, a keyboard that can be plugged ... . The winner and the two runners up were each invited to play an hour slot in the Ericsson-branded arena ... -linked to Ericsson s web site. A cafe was set up next to the venue with a promotional team demonstrating the youth-branded ...
has not only managed an enormous, complex and unique event, it has also established brand ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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