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Campaign: Celebrities add spark to sausage week - Consumer PR

' sausage facts and figures. Retailers and sausage brands were asked to put recipes on product labels ...

London Fashion Week: Brands on the catwalk

Sassoon brand, which had a long-running relationship with London Fashion Week. A media partner is likely ... 's about young people and a vibrant lifestyle - all the things that consumer brands want to be associated ... brand, was a first-time sponsor of London Fashion Week this season, and there are clear reasons why ...

PRWEEK AWARDS 2003: Specialist & Technique - Research

Focus PR used original research to create a high-profile, news-led campaign to revitalise the Cadbury Dairy Milk brand and drive sales from zero growth to more than 12 per cent. Targeting chocolate ... position as the number one confectionery brand in the UK. COMMENDED - SAFETY FOR YOU AND YOUR CAR ...

Fuel given Douwe Egberts account

Fuel has been hired to handle PR for coffee brand Douwe Egberts' 250th anniversary events this year....to promote two new instant premium coffee brands called Serenity and Intensity. ...

CAMPAIGNS: Stunt - Seafood hat wows Royal Ascot ladies

's Bluecrest Seafood. Objectives To promote fish as a fashionable protein-rich food and increase brand ... model Sam Barnett mingled with the crowds at Royal Ascot. Sporting the Young's-branded headgear, Barnett ...

Kazoo wins a raft of briefs for It's a Scream pub chain

. Account director Justin Crosby heads the Kazoo team, reporting to It's a Scream brand manager Chris ...

Heineken selects Shine for beach rugby promotion

brand, while retaining credibility in the world of rugby,' said Mitchell. The win adds to a ...

PUBLIC RELATIONS AWARDS 2000: Gold - The Burson-Marsteller Award In-house Department of the Year.

WINNER Iceland Foods Following a major re-focusing on the brand, the success of its decision to become the first retailer to remove GM ingredients from own-brand food and the resulting media ... strategy and action plan that would help build a brand that consumers trust, and develop sound working ...

CAMPAIGNS: Sponsorship - Beck’s puts its faith in the future of art

s Futures. The brand has previously commissioned work by up-and-coming artists, helped to set up ...

CAMPAIGNS: Smokers given a sweet alternative - Public Awareness

-in with No Smoking Day this year, Chupa Chups - the world s biggest-selling lollipop brand - ran a tightly ... Chupa Chups-branded jeep and placards bearing the words Don t Smoke, Suck . The first stage ... force took to the streets of London. Strongly branded with the Chupa Chups logo, the team visited a ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.