to remove filtersFOCUS: INFORMATION SERVICES - Wired for sounding out the industry - As the market for providing electronic information expands, providers are having to tailor their products to avoid information fatigues
14 Nov 1997 | by MARY COWLETT
it as a danger to others. He says: The traditional media has to face the threat that brands are now able to reach out directly to the end user. He points to the popularity of branded services ... and entertainment. BT worked closely with brand leaders, such as British Airways, the Guardian, Halifax ...
