To help the UK's leading children's cough and cold brand, Tixylix, maintain market dominance, Red created a campaign that made kids' snotty noses a talking point. Faced with a shrinking paediatric cough ... to the mainstream media. With a budget of only 18,000, the brand addressed every parent's bugbear: the seeming ...
of TV airtime was achieved. Evaluation revealed that the PR launch alone achieved 29 per cent brand ... of the issues and prominent branding. COMMENDED - Superdrug Stores, The Morning After Pill OTC Briefing, Cohn ...
s consumer division is gearing up for the UK launch of Advil - the second biggest selling branded ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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