The Year Ahead: What will you face?
07 Jan 2005 | by Jo Bowman
on representing a cause or a brand with sincerity, not just having a public snog on reality TV.' 'Furthermore ...
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News Analysis: Travel giants build on brand loyalty
07 Jan 2005
strategies as many Britons turn their attention to their summer holidays. Trust and brand loyalty remain...by brands in other sectors. 'People do not necessarily want a holiday from one of the big four,' says Travel ... for families. Holidaymakers like this are not specific about brand loyalty.' Travel company loyalty, says ... of disposable and trayless in-flight meals - rather than trying to differentiate a particular MyTravel brand ...
PRWEEK AWARDS 2003: Corporate & Public - Corporate Communications
31 Oct 2003
Comic Relief's charity Red Nose Day had never had a direct link with a branded product before. But this year, hairdressing product brand Wella became the Official Hair Partner. Wella's PR agency, EHPR ... the brand's relevance, with a campaign big enough to support all aspects of the Wella business. This would ...
PRWEEK AWARDS 2003: Product & Promotion - Healthcare: Ethical
31 Oct 2003
competitive market, Eli Lilly and Red set about building a strong brand profile with men aged over 40 ...
PRWEEK AWARDS: Corporate & Public - The Hedron Award - Internal Communications
01 Nov 2002
transparent process, and were committed to the new brand, structure and aims of the charity from the outset ... charity from its name and branding to its business processes. The strategy included attempting to draw ... to the Adolph Coors Company, staff were faced with the loss of a trusted brand name in addition to the usual ...
Royal PR has left the public cold
30 May 2002 | by Gidon Freeman,
on Brand Republic, join the debate in the Forum here . ...
OPINION: War talk dominates Labour conference
05 Oct 2001 | by CHARLIE WHELAN
to Blair and anyone talking about opposing private financing of public services was branded a traitor ...
PUBLIC SECT0R: News in brief
10 Aug 2001
CHARITY: James Rye, former head of PR at Scope and now Disability Trust communications director, is to speak at a seminar on branding in the charity sector. The event, organised by Fifth Estate, the IPR's voluntary sector group, takes place at The Open University, London on 19 September. ...
STOP PRESS: DCL Group created by Drury rebrand move
08 Jun 2001
Belfast-based PR firm Drury Communications has rebranded itself, bringing Drury Event Management and dlcmedia.com into the fold to form the DCL Group. The re-branded firm will be chaired by Lord Rogan and run by MD Tom Kelly. The agency handles regional work for the Army and BT. ...
INTERNATIONAL: Brunei calls in Bulletin to handle APEC leaders
11 Aug 2000 | by HOLLY WILLIAMS
manages brands and reputations through both on-line and broadcast media, was in discussions ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
