Mark Ritson on Branding: Freshly squeezed
14 Apr 2009
Design gurus may have all the answers, but as Tropicana proves, you have to ask the right question.
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Mark Ritson on Branding: Heinz meanz business
03 Nov 2009 | by Mark Ritson
The brand has the perfect strategy for how to prosper in the face of competition from own labels
Butlins awards August Media branding brief
10 Aug 2007 | by Ben Bold
LONDON - Holiday camp brand Butlins has appointed customer publishing agency, August Media, to create branding for its music weekends.
Mark Ritson on branding: It sometimes pays to come second
25 Oct 2006
Wikipedia, the collaborative internet encyclopaedia, is about to get some competition. On 17 October, Larry Sanger, who helped set up Wikipedia in 2001, announced the launch of a site called Citizendium and declared his venture 'will soon attempt to unseat Wikipedia as the go-to destination for general...
Branding: Grounded in reality
14 Jun 2006
Brand extensions that succeed begin in the same place: by asking what customers want, writes Robert Gray.
Local government IT company appoints DNX for branding task
31 Mar 2006 | by by Staff
LONDON - Local government software company Caps Solutions has appointed integrated agency DNX to develop its corporate branding and a range of marketing materials.
Mark Ritson on branding: On average, market research is flawed
14 Dec 2005
It's Christmas and that means that along with fake snow, Slade and reindeer socks, we are also due a prolonged shower of pointless market research designed to generate brand awareness during the dead news days of this period.
Mark Ritson on branding: Rebrands need every ego on board
01 Sep 2005
As I boarded the plane at Heathrow six years ago, I felt a cold chill of nervousness. I was on my way to the global headquarters of one of the world's biggest companies. It had hired me as their lone brand consultant for a major corporate rebranding project.
Blue Cross charity enters TV sponsorship for major branding campaign
23 Mar 2005 | by by Julia Pearlman
LONDON - Animal charity Blue Cross is launching an integrated marketing campaign with its first venture into TV sponsorship to celebrate the love people have for their pets and how the charity can help them.
Branding News brief: Anti-hunting group removes branding
13 Oct 2004
League Against Cruel Sports, the anti-hunting campaign group, is to remove its branding from all direct mail packs because supporters fear they could be the target of intimidation.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
