National Trust calls review of DM account
26 Apr 2012 | by Sara Kimberley
-ordinated by Agency Insight, to develop an overarching brand strategy to widen the charity's appeal to a new audience ...
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Iris wins Domino's digital and DM task
26 Apr 2012 | by Sara Kimberley
The agency won the business after a competitive pitch that is understood to have been led by Simon Wallis, the company's sales and marketing director, who joined the company in 2010 from the brand's rival Papa John's. The company's investment in direct and digital channels follows a recent statement ...
Direct Line Group seeks shop for DM task
19 Apr 2012 | by Sara Kimberley
Churchill Insurance, Direct Line, Green Flag and Privilege brands....The RBS Insurance-owned brand is using the intermediary Sage Canary to handle the review and an RFI has been issued to a number of agencies. The appointed agency will be responsible for handling the brand's direct marketing, which will include promotional activity and new brand partnerships ...
ASA raps Scotland's panda 'gift' claim
11 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
. Unilever's grooming brand Lynx sponsored the panda mating programme at Edinburgh Zoo as part of its ...
Heathrow runs family-friendly Easter campaign
14 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
, the high-speed train service between the airport and London. The 16m brand overhaul sees the introduction of new trains, staff uniforms, and a new brand identity. The airport will support its retail ...
Citroen pushes DS5 model with interactive mailer
12 Mar 2012 | by Ed Owen
together". Peter Cronin, managing director of Acuity said: "Most non-premium automotive brands are trying to move their products 'up-market' in attempts to increase margins. Brands in this space ...
Charity to run gender recognition outdoor ad
20 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
of brand-building work from Plan UK and intends to show that millions of girls in developing countries ...
Arc lands DM for SABMiller's Peroni
16 Feb 2012 | by Sara Kimberley
The Italian beer brand appointed the Leo Burnett Group-owned agency after a competitive pitch, which began in August last year. The account was previously held by Elvis. Arc will begin work on the brand immediately and its activity will involve campaigns to help Peroni stand out in the retail ...
Everything Everywhere calls direct roster review
09 Feb 2012 | by Matthew Chapman
Everything Everywhere, the umbrella brand for Orange and T-Mobile, is putting its below...marketing, meanwhile, is handled by TMW and Gyro. The umbrella brand consolidated its 80 million media ...
Live & Breathe nets Birds Eye DM task
26 Jan 2012 | by Sara Kimberley
. In the past, the brand has worked with a number of agencies on an ad hoc basis. Angus Peterson, the head ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
