Russell was formerly head of data planning at Publicis Dialog where he worked with brands including Renault, Hewlett-Packard and Citibank. His clients at TBCH will include 3 Mobile, De Vere and Royal Mail. Russell said: "It is an exciting time to join TBCH. The role provides the challenge ...
medium. The past 12 months have been tainted by the cloud of recession, which forced brands to slash ... , rather than growing brands' business. Despite this, there is still a general feeling that, while 2009 ... . Direct specialists are confident they can take on a bigger role as brands look to consolidate ...
point-of-sale kits celebrating the brand's 250th anniversary.
by inputting a unique code, found on the inside of the packs, on the brand's website.
with pomegranate juice. A sampling drive will be rolled out across Toni&Guy salons while ads featuring brand
the launch of a wider £8m campaign for its pear cider. The brand aims to reach 100,000 consumers.
King of Shaves has launched a coupon campaign with Valassis as part of the brand's £5m investment
. In my opinion, it is poorly thought out and put together, and off-brand in design, tone and rewards. Loyalty schemes are sales platforms. They should reinforce brand image, enhance positive experiences ...
Blue Dragon, the pan-Oriental food brand, is supporting its Sweet Chilli Dipping Sauce with a...The activity, which launches next month, comprises on-pack and in-store promotions as well as an online push through the brand's recipe-focused website. The dipping sauce market is worth £13.8m in the UK, of which Blue Dragon has a 52% value share, according to Nielsen. According to Blue Dragon ...
on the account for Citroen's sister brand, Peugeot. The pitch was called after the incumbent agency Kitcatt Nohr
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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