Demand side platform Turn gears up UK operations
22 Nov 2011 | by Daniel Farey-Jones
. Naggar said he did not expect to sign up an end client soon, but believed the UK would witness a brand ...
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The Economist develops ad network Ideas People
18 May 2012 | by Daniel Farey-Jones
and online brand-building ads. He said: "We also felt there was a lack of transparency in the market and that context matters a lot for branded content. It's a way for us to capture more marketing dollars." The move ...
AOP SUMMIT 2011: Data traders express desire for common frameworks
14 Oct 2011 | by Daniel Farey-Jones
. Wilkinson outlined how IDG, which owns business and consumer technology brands such as CIO and Computerworld ...
Heineken and i launch co-branded app
21 Jun 2011 | by John Reynolds
will incorporate i and Heineken branding. A campaign supporting the free-to-access app will run in the i and its sister title, The Independent. The brands will also offer monthly competitions with prizes such as new ... in the very environment the product is available, creating a deeper level of engagement in the brand. "The ...
Reader's Digest UK launches direct marketing venture
17 Jan 2011 | by Katherine Levy
for brands to promote their products. The new enterprise is headed by David Titmuss, chief executive ... to major brands who want to reach the public through both digital and traditional direct marketing channels ... and order forms. It has also already produced a direct mail campaign for ITV Studios to promote its brand ...
Progressive Media launches customer publishing company
20 Sep 2010 | by Katherine Levy
companies, said: "Progressive Customer Publishing will offer brands a truly cross-platform and international ... experience in dealing with major international brands like Tesco, TUI, Nikon and Reuters." ...
MAGAZINE ABCs: Tesco swells customer magazines circulation
12 Aug 2010 | by Daniel Farey-Jones
recipes." Its arrival means there are now eight free brand-marketing-focused titles in the top 10, up ... consumers through branded content". She said: "The robust publishing investment seen here is more than ...
Gary Rhodes launches customer magazine
14 Jul 2010 | by Katherine Levy
-end leisure, travel, food and alcohol brands including Bentley, Hilton, Grand Cru champagne and Coutts ...
VW releases customer magazine on iPad
28 May 2010 | by Ben Bold
from the end of June. Luca de Meo, VW's head of marketing for its passenger car brands, said: "DAS ... for an interactive dialogue with our customers. "Our goal is to transmit the fascination of the brand and its ...
US online advertising spend set to overtake all print and DM
09 Mar 2010 | by Arif Durrani
the channels which generate the most qualified leads and most effective branding. "As they emerge from ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
