09 Feb 2012
| by Matthew Chapman
Everything Everywhere, the umbrella brand for Orange and T-Mobile, is putting its below...marketing, meanwhile, is handled by TMW and Gyro.
The umbrella brand consolidated its 80 million media ...
06 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
Rexona (Sure in the UK) and Clear, the deodorant and anti-dandruff brands owned by Unilever...The sponsorship uses the Rexona global brand identity as the Sure brand name is only used in the UK.
The Rexona and Clear brand logos will appear on the Lotus F1 Team's overalls and cars.
A ...
by sports marketing activation agency JMI.
Francois Renard, global brand vice-president for Clear, said ...
03 Feb 2012
| by Alex Brownsell
Car brand Chrysler is kicking off a £10m campaign to re-launch the brand in the UK, starting with a...do", to focus on the brand's "grittier, urban, no-nonsense" reputation.
It follows a decision ...
, and is joined by the rest of the rest of the Chrysler range.
Nigel Land, brand director at Jeep Chrysler, said: "These are exciting times for Chrysler, which has seen great success for the brand in the States ...
03 Feb 2012
| by Gemma Charles
priorities and opportunities ". He highlights the examples of the push to involve brands in big projects ...
". Favourite brand: Amazon, "I hate shopping. With Amazon I can do it all in one place with a great user ...
02 Feb 2012
| by Staff
B2B
DesignUK, the graduate recruitment taxi test campaign
eBay UK, Christmas brand ...
.com
Adam Eve, SS11 fashion banners
Essence Digital, Chrome better web
Mediaedge CIA, from brand ambassador to branded content
Mediaedge CIA, Tintin and the secret of a great premiere
Tullo Marshall ...
27 Jan 2012
| by Loulla-Mae Eleftheriou-Smith
Clarins is launching ecommerce sites for its own brand and brands under the Clarins Fragrance ...
, created by eCommera, include UK and US online stores and have already been launched for brands Thierry Mugler, Clarins US and a series of non-transactional brand sites.
Laurent Malaveille, senior vice ...
26 Jan 2012
| by Daniel Farey-Jones
to small businesses across Europe .
Facebook s continuing popularity as a platform for big brands ...
26 Jan 2012
| by Sara Kimberley
. In the past, the brand has worked with a number of agencies on an ad hoc basis.
Angus Peterson, the head ...
26 Jan 2012
| by Charles Ping
strongly among social media practitioners and in high-volume data gathering brands like Facebook.
A new ...
brands and data specialists since the idea of what constitutes an acceptable (or excessive) volume ...
.
When holding complex data across a large, distributed systems it's the brand owner's responsibly ...
24 Jan 2012
| by Simon S Kershaw
Recently, I've been working on a brand campaign for a B2B client. They've never done brand
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