Evidon and DoubleVerify integrate privacy and ad verification
24 May 2012 | by Daniel Farey-Jones
among brands and agencies in the verification space, so integrating our technologies to help us scale ...
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Aviva 'tell us your story' by Abbott Mead Vickers BBDO
10 Jun 2010
Insurance brand Aviva has launched an ad campaign encouraging consumers to nominate local community
Think BR: Understanding big data
23 May 2012 | by Matt Barnett
picture. So what about the brands? Brands have always been the poor relation when it comes ... and what they think of the brand in terms of kudos or price, but they just don t get all the insights that the retailers have. Increasingly retailers are stepping on the brands toes as they use this data to work ...
The Economist develops ad network Ideas People
18 May 2012 | by Daniel Farey-Jones
and online brand-building ads. He said: "We also felt there was a lack of transparency in the market and that context matters a lot for branded content. It's a way for us to capture more marketing dollars." The move ...
CREATIVE STRATEGY: Peugeot dances with the school of cool
17 May 2012 | by Simon S Kershaw
dancing and it's in right now. We re as good a brand as any to ride that wave." It may not be an idea ...
KLM launches nine-month Facebook initiative
04 May 2012 | by Loulla-Mae Eleftheriou-Smith
, to drive the brand's digital engagement.
King of Shaves takes on Gillette with online subscription offer
02 May 2012 | by Loulla-Mae Eleftheriou-Smith
King of Shaves, the male grooming brand, is going head to head with rival Gillette, by offering...additional loyalty benefits such as discounts on the brand's other grooming products. Consumers ... consumers with busy lifestyles and bring new people to the brand. Citing his rivals, King directly ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ... Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...
Iris wins Domino's digital and DM task
26 Apr 2012 | by Sara Kimberley
The agency won the business after a competitive pitch that is understood to have been led by Simon Wallis, the company's sales and marketing director, who joined the company in 2010 from the brand's rival Papa John's. The company's investment in direct and digital channels follows a recent statement ...
National Trust calls review of DM account
26 Apr 2012 | by Sara Kimberley
-ordinated by Agency Insight, to develop an overarching brand strategy to widen the charity's appeal to a new audience ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
