01 May 2012
| by Kim Benjamin
) Blue Rubicon
New brand
Be clear on cancer (COI-Department of Health) M C Saatchi
i ...
Rowntree s Randoms (Nestle) JWT
Brand extension
Cadbury Creme Egg Kraft Foods
Foster ...
) Coley Porter Bell
Kenco Millicano (Kraft Foods) JWT
Brand revitalisation
British ...
21 Mar 2012
| by Matthew Chapman
O2 is ramping up its efforts to improve its customer experience and create a stronger brand...as part of a new "fresh thinking new possibilities" brand strategy.
O2 wants to create an "open, bold, clear and trusted" brand as it expands its business beyond telecoms services into other areas ...
strong and clear brand across all touch points, from advertising creative to packaging.
Follow ...
29 Feb 2012
Mole isn't too keen on change when it comes to brands and services. Can the handset manufacturer...'s buyout of the brand. ...
02 Feb 2012
| by Staff
B2B
DesignUK, the graduate recruitment taxi test campaign
eBay UK, Christmas brand ...
.com
Adam Eve, SS11 fashion banners
Essence Digital, Chrome better web
Mediaedge CIA, from brand ambassador to branded content
Mediaedge CIA, Tintin and the secret of a great premiere
Tullo Marshall ...
18 Jan 2012
| by Simon S Kershaw
? And what does sale-styled advertising do for the brand?
Take O2. The agency has done its best ...
13 Oct 2011
| by Daniel Farey-Jones
Brand Republic's DM Bulletin is changing its name to Data and Direct Bulletin, covering the science...to the demographic and transactional pictures built up by companies such as Experian and Dunnhumby.
Brands trying ...
of brands using direct mail, which remains a proven medium despite rising cost due to the travails of Royal ...
in customer segmentation, combined with that rising cost, is prompting brands to develop more targeted ...
27 Sep 2011
| by Matthew Chapman
ensuring that we maintain core brand values.
"However, the most important aspect has been the really ...
16 Aug 2011
| by Alex Brownsell
Npower is rolling out a loyalty programme that will reward consumers with offers from brands...competitions and discounts from participating brands.
The first phase of the programme will include free ...
every three months, with different brand partners showcased each quarter. A separate SME programme will also be rolled out.
Npower provides energy for brands including Cineworld, Strada, Marks Spencer ...
21 Jul 2011
| by Staff
53
Branding Strategy Insider
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54
AdPulp
8176 ...
The Brand-Man
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62
Neville Hobson
7324
63 ...
71
SEO Gadget
6710
72
Brand DNA
6587 ...
21 Jul 2011
| by Staff
The engaging brand blog
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Brand new
2992 ...