Branding 'police' mask non-sponsor logos at Olympic venues
07 Feb 2012 | by Rachel Barnes
Kimberly-Clark is one of several companies that will find its brand logos at sporting venues being covered with masking tape ahead of the Olympics.
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Kosovo Government 'nation branding' by BBR Saatchi & Saatchi Tel Aviv
27 Oct 2009
The Kosovan Government has created a new TV ad campaign to change perceptions of the the formerly war-torn country.
Branding Agency of the Year: Interbrand
13 Dec 2011 | by Rachel Barnes
The agency's new-client wins, record on thought leadership and creative output on campaigns such as its work for British Airways, brought a year of achievement, writes Rachel Barnes.
Helen Edwards on Branding: Blurred visionaries
07 Dec 2011 | by Helen Edwards
Too many marketers are hiding behind grand statements that actually mean little to consumers.
Helen Edwards on Branding: Virgin modesty
30 Nov 2011 | by Helen Edwards
Sir Richard Branson's brand escapes public anger because it understands the nation's petty envies.
Helen Edwards on Branding: Make my brand
23 Nov 2011 | by Helen Edwards
Customisation can give brands a competitive edge - if customer-satisfaction basics are also fulfilled.
Marlboro owner to sue over cigarette branding clampdown
21 Nov 2011 | by Daniel Farey-Jones
Tobacco giant Philip Morris has started legal proceedings against the Australian government's passing of legislation to make plain packaging mandatory for cigarettes.
Helen Edwards on Branding: Devoid of meaning
16 Nov 2011 | by Helen Edwards
Marketers cannot take research into the relationship between consumers and brands at face value.
Helen Edwards on Branding: Sixty is the new old
09 Nov 2011 | by Helen Edwards
Marketing to old people is increasingly important for brands as the median age of Europeans rises.
Helen Edwards on Branding: A flaw in the logic
02 Nov 2011 | by Helen Edwards
When it comes to marketing effectiveness, creativity and logic are not an either/or proposition.
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