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Peugeot is launching a visual identity and brand strategy to mark its 200th anniversary. Peugeot's managing director, Jean-Marc Gales, unveiled a new brand logo and strapline, "motion and emotion", created by BETC Euro RSCG in Paris. The new look will be supported with a TV, print and digital campaign.
The Australian Federal Government has shortlisted George Patterson Y&R, M&C Saatchi, Sapient Nitro and STW Group to pitch for a new AUS$20 million initiative to help rebuild Brand Australia.
Bloomberg is on the hunt for an agency to handle global branding and advertising across its entire portfolio.
The National Football League has appointed Grey New York to create a new branding initiative, as it looks to unite all of its marketing efforts behind a single brand campaign.
ITV1 has launched an epic TV and cinema spot, by Bartle Bogle Hegarty, using the strapline "the brighter side".
The Seoul Metropolitan Government is on the hunt for an agency to handle its $30 million branding account.
Sky has added Mother to its £104 million ad agency roster with a brief to work on a long-term brand development project.
LONDON - Sky has added Mother to its £104 million ad agency roster with a brief to work on a long-term brand development project.
LONDON - CURB, creative media solutions agency, took advantage of yesterday's blizzards to deliver a 'snow-tagging' campaign for sports channel, Extreme.
Pepsi has unveiled a $1.2 billion global brand revamp, including a new logo to replace the brand's traditional red-and-blue globe identity.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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