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mentality. Leaping leaves competing brands in the dust, because you're thinking entrepreneurially ... ; provide a reason to believe beyond the "innovation" bullet-point in the brand book; do something ... step closer towards each other. In this new environment, brands that can deliver truly intuitive ...
with brands and messages. The world's first 3D disco. A house decked out entirely with carpet. A waterproof ... for students. Santander was the first financial services brand to use Facebook. With a prize draw mechanic ...
brand in 11 markets. And we gave up our local character entirely when PZ Cussons invited us to support ...
pass to the brands' dressing room, even if it meant being considered the tainted, "digital bit ...
On Ryanair plans to implement a £1 charge for using the toilet (from Brand Republic)....Chris Arnold - I think Ryanair will be a dead brand very soon. They do everything possible to anger users. They only survive because of cheap prices and expect the public to put up with being treated like cattle. Richard Hayter - I hope you're right, Chris. It feels like Michael O ...
Neil Walker, the branded content director for Newcast, reveals how The Plannertarium inspired him...Neil Walker is not your typical Plannertarium attendee. Neither a TV planner nor buyer, his digital background made him something of a wildcard at last year's event. For as the branded content director for Newcast, ZenithOptimedia's non-traditional solutions division, his remit has been to handle ...
above, here are more: 1) Always conceiving brand-specific ideas - "If you don't run this, no-one else can" is not a powerful sales line. 2) Our self-limiting belief that every brand needs only one idea. 3) The notion that any idea, once it has run for any brand, however tiny, can never be used by any ...
in launching a new brand. He progressed to run St Luke's as one of three managing partners and worked ... its Sky Italia operation - his language skills as much as his brand expertise assisting ... on a brand launch with Canvas but, for now, he remains focused on the Freeview HD activity. He says ...
that the CDP brand may be getting a revival in the UK. For our younger readers, who may only think of it as a ... the brand or service was not the unashamed, celebrated centrepiece. They never tried to sneak up on you ... brand they handled. Their work reeked of class. Under Millward's intolerant eye, CDP exhibited ...
from the obligatory bungee-jumping shots, there are no scary leaps here and the brand seems ... theorising on how to beat up Kit Kat with nifty strategies for brands such as Twix - is it "two for me, none ... sets the creative bar for getting your brand name stuck in people's heads. Enough creative bashing ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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