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LONDON - Iris is understood to have won a pan-European integrated brief from the swimwear brand...The Pentland Brands-owned range called a pitch in November to find an agency to produce a campaign ... fashion brand. The work will run across Europe, initially in Germany, Italy and France, later this year ... awareness and demand for the brand in the run-up to the 2012 Olympics. In recent years, Speedo has focused ...
H M's 4.5 million UK media account is held by the Interpublic agency Universal McCann, which previously handled the brand's outdoor planning and buying with IPG's poster specialist, International Poster Management. A spokesman for H M confirmed the retailer has "appointed Kinetic to plan and buy our out ...
Diesel consolidated its global advertising account into Anomaly in September. The brand had previously worked with agencies on a project basis. The campaign, entitled "be stupid", was devised in collaboration with Diesel's creative team, and encompasses press, outdoor, digital and viral activity ...
The Pentland Brands-owned swimwear range wants a campaign that targets people who swim for fitness reasons and look up to athletes, rather than positioning Speedo as a fashion brand. The advertising ... on the Beijing Olympics, hiring Design UK to develop a global digital strategy for a global brand site to raise ...
brand, which sells men's and women's clothing and fragrances. The company has previously produced ... for the brand, "the journey", showed a man returning from travelling in Kenya, India and Tanzania, and was shown at a number of short film festivals across Europe. Replay is owned by Fashion Box, the fashion brand ...
MCBD will be the outdoor fashion retailer's first retained agency. The brand, which has around 140 ... worked with a handful of agencies on smaller digital projects. In 2007, the brand appointed Blue ... the brand's spring collection. The print ad showed models riding motorbikes without protective clothing ...
of Arcadia's smaller stores are due to close in the next few years. Promotions for Arcadia brands Evans ...
to the brand. Last year, it appointed Mary-Adair Macaire, the former global marketing director at Chanel ... . With our principle objective to increase the reach of both the brand and our collections, it was imperative ...
The outdoor fashion brand is due to conduct meetings with a number of undisclosed agencies later ... shop taking on the brand's first big marketing push. Previously, the brand has promoted itself ... bike. Blue Barracuda produced another viral game for the brand in 2007, promoting Fat Face's winter ...
development and implementation. Elvis' first campaign will aim to promote the brand's appeal to a younger ... with a brand that has a burning ambition to capture market share in one of the most competitive sectors ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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