COI seeks agency for Directgov task
15 Oct 2009
. Following that decision, the website appointed the former customer and brand marketing director, Mike Hoban ...
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Save The Children kicks off £4m UK ad review
04 Feb 2010 | by Noel Bussey
reinvested in its marketing budget and is planning a substantial brand campaign. Save The Children put its ...
Government rejects further tobacco ad curbs
15 Oct 2009 | by Our Parliamentary correspondent
Ministers blocked a proposal to force cigarette-makers to submit detailed figures to the Department of Health every three months on their marketing and research activities - including their spending on online marketing, ads in the trade press and brand development. The Government would then have published ...
Nick Bampton named new Nabs chairman
11 Jun 2009
LONDON - Nick Bampton, the managing director of Viacom Brand Solutions, is to be the new chairman
Age charity in new hunt for DM agency
14 May 2009 | by Matt Williams
The new entity, which will reveal a new brand name and identity in the coming months, is approaching agencies regarding the business, with a view to holding a pitch. Before the merger, Help ... -by-project basis as well as using its in-house marketing team. In January, the charity appointed the branding ...
AMV wins global Unicef advertising business
02 Apr 2009 | by Noel Bussey
. Unicef recently hired the integrated brand consultancy Circus to help it work on that repositioning ...
Fallon's Comic Relief ad: Watch it here
11 Mar 2009 | by Kate Nettleton
LONDON - Fallon has launched its "Brand Aid" spot for Comic Relief featuring 14 brand icons.
Tequila\ retains Carbon Trust DM and digital account
11 Mar 2009 | by Matt Williams
the brand's "get ready for the low carbon economy" slogan. The work targeted businesses of all sizes ...
ASA bans "I love S.E.X" ad
11 Mar 2009 | by Hadassah Nymark
was based upon well-known brand I love New York and did not believe it to be sexual in nature. The ASA ...
Flora Buttery ad taken off air
25 Feb 2009 | by Hadassah Nymark
The ad featured Gary Rhodes, as he conducted an informal survey to discover how many people preferred the taste of Flora Buttery to the leading spreadable from a butter brand. Text shown on-screen stated: Out of 200 people tested 48% preferred Flora Buttery Taste, 45% Lurpak Lighter spreadable, 7% had ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
