In her new role, Snowdon will oversee all Maxus branding, marketing and communications efforts, both internally and externally. She will also work with the agency's worldwide business development ... commitment to building the Maxus brand with clients, new business prospects, pitch consultants, and the media ...
Its first gold was in the television/cinema/digital technique category for its direction on the Philips Cinema 21:9' ad for the brand's home cinema products. The second came in the interactive category for its Monopoly City Streets' campaign for the boardgame's owner, Hasbro. Other winners ...
-Martini to handle Grey Goose Vodka's brand and relationship marketing, as well as additional work from the COI ...
they are. Q: Since new product development and brand identity agencies often invent brands, does ... the brand's advertising and marketing communications? A: The dominant characteristic of most new brands ... . The best NPD (should be NBD) and brand identity companies build in competitive characteristics ...
Brands should be focused less on selling and more on their passions, Natalia Stepanuk says..... These days, each of our slogans, stories, positionings and new brands must be put through a serious humanism ... that in outdoor. The result? The campaign became a hit. Dear brands: stop repeating the mantra that you ... ... There is nothing more beautiful than a person (brand) when he or she talks about a passion! This is a time for pure ...
With the best brands, you don't notice where design stops and advertising begins, BSUR says....believers - to a brand message of sloganeering, product placement, and "buy this now, trust us, you'll like ... Strangelove and The Seven Year Itch, but not now, not today. Many brands have lost what has been one ... it. More brand directors need to stop automatically ticking boxes and breathing a sigh of relief ...
can possibly process. Brands can no longer dictate to audiences as they did in the 60s and 70s ... decade, we have drawn up our own predictions of how the brand communications landscape will look in 2015 ... and our ability to develop technology with a marketing and brand perspective, agencies such as ours ...
, consumers relate to brands in a different way. Their voice has never been so active. They speak by new means ... at you. Listen to what you have to say. How to place a brand in the consumer's mind? How to stop ... , communication unfolds and becomes effective in every touchpoint between a brand and its target. This is what ...
years, it has established itself as a smart alternative to other, sweeter soft-drink brands. As its ... , it needed leading ideas with the brand's promise of quality. But what BIONADE really needed was help finding proper brand lawyers who could stave off the copycats poised to cash in on a market thirsty for the brand ...
mentality. Leaping leaves competing brands in the dust, because you're thinking entrepreneurially ... ; provide a reason to believe beyond the "innovation" bullet-point in the brand book; do something ... step closer towards each other. In this new environment, brands that can deliver truly intuitive ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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