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Clifford named Newsworks strategy director

24 May 2012 | by Katherine Levy

brands use in addition to the printed format. McCann London has created a campaign to support ... of all of news brands, in all the platforms, in the media mix and the role that they will continue ...

Is Saturday key for brands?

24 May 2012

Should advertisers focus more on weekend press, Alasdair Reid wonders.

All about ... Facebook's future

24 May 2012 | by Alasdair Reid

What has the past week told us about its value to brands?...products and brands" and that it "continues to be a very effective tool for engaging with our customers ...

Things we like

24 May 2012

Hot on the heels of winning Best Sports Programme at the Sony Radio Academy Awards, talkSPORT is pumping out some neat commercial opportunities for brands ahead of a summer "carnival" of live sport ... for online branded gamification using arm gestures. And one thing we don't ... Nasdaq's Facebook ...

Two decades of tuning in to commercial radio

24 May 2012 | by Maisie McCabe

with creative challenges such as what John Lewis, a normally "mute brand", should sound like. Redican ... brands, citing ASOS, Xbox and Southern Comfort as recent spenders. "Any brand can use radio," Redican ...

Durex lube online ad gives complaints the slip

23 May 2012 | by Sarah Shearman

An online video ad for Durex, the Reckitt Benckiser-owned condom brand, has been cleared...by children. In its defence, Reckitt Benckiser said the product and brand were of a sexual nature ...

Old El Paso readies Jubilee-themed campaign

22 May 2012 | by Maisie McCabe

Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital...weekend!' and branded messages on the screens at the official Jubilee viewing will encourage the crowd ... London, said: "Our brand strategy for 2012 has sociability and conviviality at its core so we ve embedded ... . He said: "The brand sits at the heart of friend and family occasions, so the Jubilee weekend ...

ITV poaches Channel 4's creative chief Phil Lind

21 May 2012 | by Maisie McCabe

build a strong ITV Creative and brand. "After some great years at 4 I can't wait to get stuck into a ...

David Pattison joins Gravity Road as chairman

17 May 2012 | by Jeremy Lee

and entertainment formats for brands. Pattison, who left PHD in 2007 having co-founded the agency in 1990, said ...

What can the merging of TV and online bring?

17 May 2012

As the boundaries blur between TV and online, brands need to embrace this development...that serve this demand will thrive. - What are the opportunities for brands as TV and online come together ... around existing TV brands. On The X Factor app last year, we saw around 200 million interactions across ... on, the consumer is travelling at the same pace. - What are the opportunities for brands as TV ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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