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'Take Part', which is intended to wrap all the brand's Olympic activation together. Messaging is also ...
Brands struggling to activate sales in-store should welcome the latest mobile innovations.... But using mobile to activate sales of brands in-store is a much harder nut to crack. As things stand, this represents a huge wasted opportunity for brands. So far, the answer for brands seems to be largely through social media - Facebook, Twitter and YouTube in particular. Social media has helped FMCG brands to have ...
As consumers integrate every aspect of their digital lives, it's crucial that brands do likewise...People rarely think about brands but, when they do, they expect more from them than ever. They look behind brand promises, seeking out content and services that make those promises real. They also expect the brands in their lives to exist seamlessly across all digital platforms. This is why mobile ...
If brands are to succeed with mobile marketing, they need to understand human needs and balance...creativity. Mobile technology enables new ways of expressing our existing brand ideas and, conversely ... with brands. Mobile has magnificent potential to be evocative, to serve a higher human need. It can help us ... been found for the technology. The challenge brands face can be answered by technology, but in order ...
Sensible brands looking to nurture mobile relationships with potential customers need to take...? Or follow them on Instagram? Or run round after them on Foursquare? Similar dilemmas are faced by brands ... now live in an age of relationship marketing, and we rightly judge the success of our brands ... that brands put forward in mobile marketing. This confusion is amplified by the overwhelming desire to "have ...
love my Galaxy Nexus running on Ice Cream Sandwich. Which brands could knock the iPhone off its ...
of the brand's Facebook page with a voiceover stating: "Ian Reed wrote on our Facebook wall 'Can't wait to see ... to be featured. Last month, the brand continued with its provocative line of marketing under the "We hear ...
72andSunny, joins a list of past ads for the 'Call of Duty' brand that have performed strongly in the social web. With more than 3,000 shares, an ad for American snacks brand Pop Chips, in which Hollywood ...
of an integrated campaign designed to help the classic brand resonate with younger teenagers.
Tom, the sat nav brand, and ESPN were also featured in the chart, which was produced in conjunction ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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