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WPP has won out against BBDO in a global advertising and branding pitch for the Bank of America and is to set up a dedicated account group called Team Bank of America.
PBS UK, the new channel from US broadcaster Public Broadcasting Service, has appointed branding and design agency Dunning Penney Jones (DPJ) to create its on-air look and feel, including its idents.
Branding is something that the advertising industry has not quite "cracked online", according to Crispin Porter + Bogusky executive creative director Gustav Martner.
LONDON - Samsung has hired CHI & Partners to create the first global brand-building campaign for its range of televisions.
LONDON - EDF's Green Energy Day, launched today, has been overshadowed by a rival energy provider, which is to sue the French giant over its green Union flag branding.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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