Publicis Chemistry picks up Everything Everywhere brief
17 May 2012 | by Sara Kimberley
Everything Everywhere, the umbrella brand for Orange and T-Mobile, has consolidated its estimated
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18 Feet & Rising lands £3m Cuprinol business
17 May 2012 | by Anne Cassidy
18 Feet & Rising has landed the £3 million advertising account for the AkzoNobel woodcare brand...The agency won the business after a pitch against DHM, The Brooklyn Brothers and The Corner in a process that was handled by Rad Consulting. 18 Feet Rising, which takes a place on the AkzoNobel roster, will now be responsible for creating a campaign to reinvigorate the brand as it looks to take ...
Premier Inn picks MG OMD for media
17 May 2012 | by Maisie McCabe
to build the hotel chain, which has 620 hotels across the UK, into a well-loved brand. Rainey Kelly ... and help with long-term thinking for our brand. Manning Gottlieb OMD has great strength in all those areas." Robert Ffitch, MG OMD's managing director, said: "Premier Inn is a great brand with exciting growth plans ...
VCCP wins Laithwaites advertising account
17 May 2012 | by Jeremy Lee
tasked with relaunching the brand later this year in order to build greater awareness. The family ... -suited for relaunching our brand. We've tasked them with helping us build a powerful brand based on our unique approach ...
David Pattison joins Gravity Road as chairman
17 May 2012 | by Jeremy Lee
and entertainment formats for brands. Pattison, who left PHD in 2007 having co-founded the agency in 1990, said ...
New business leagues (18 May 2012)
17 May 2012
on Campaign and Brand Republic, or view the "new-business league" page on Brand Republic . ...
Luxottica holds pitch for global media account
17 May 2012 | by Maisie McCabe
Luxottica, the owner of the Ray-Ban and Oakley brands and the Sunglass Hut stores, has launched a
Department of Health reviews anti-smoking ad brief
17 May 2012 | by Sara Kimberley
" in Britain and launched a consultation into measures such as stripping cigarette packets of branding ...
Home Office calls fast-turnaround ad pitch
17 May 2012 | by Jeremy Lee
existing departmental and brand campaigns. The briefs that the winning agency will work on are expected ...
What can the merging of TV and online bring?
17 May 2012
As the boundaries blur between TV and online, brands need to embrace this development...that serve this demand will thrive. - What are the opportunities for brands as TV and online come together ... around existing TV brands. On The X Factor app last year, we saw around 200 million interactions across ... on, the consumer is travelling at the same pace. - What are the opportunities for brands as TV ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
