28 May 2012
| by Sarah Shearman
The 'Union Jack' TV ad, created by Abbott Mead Vickers BBDO first aired yesterday (27 May), and will run for four weeks in a media plan handled by MediaCom.
It shows the M M yellow and red brand ...
.
Mars, which owns brands including M Ms, Skittles, Pedigree, Whiskas, Uncle Ben's and Wrigley ...
28 May 2012
| by Sarah Shearman
The ad, created by Karmarama, features established brand character 'Joe', played by stand-up comedian, Craig Murray, walking across Ilkley Moor in Yorkshire, delivering a manifesto about the quality and pricing of Plusnet's broadband.
The ending shows a huge dog painted on the side of a hill ...
25 May 2012
| by John Reynolds
Krispies Squares brand....the use of "audio flavour technology."
Sally Tribe, Rice Krispies Squares brand manager, said ...
for 2012.
"We are always looking for ways to push the boundaries with this brand so taking it 3D seems ...
25 May 2012
| by Daniel Farey-Jones
decision. Di Como said at the time of calling the review: "Our new marketing strategy, Crafting Brands ...
24 May 2012
| by Katherine Levy
Experian, the online credit-checking service that owns the CreditExpert brand, is reviewing its £6
24 May 2012
| by Jeremy Lee
BetVictor, the online betting brand owned by Victor Chandler, has hired VCCP to handle its..., which launched in January, centred around McGuinness' insistence that the brand needed a "gimmick" while ...
24 May 2012
on Campaign and Brand Republic, or view the "new-business league" page on Brand Republic . ...
24 May 2012
| by Sara Kimberley
The Diageo-owned brand has contacted agencies directly about the review. The appointed agency is expected to work on digital and direct activity across the region, including in the UK.
TMW currently handles the Guinness UK digital and direct business.
Abbott Mead Vickers BBDO, the brand's global ...
24 May 2012
| by Katherine Levy
brands use in addition to the printed format. McCann London has created a campaign to support ...
of all of news brands, in all the platforms, in the media mix and the role that they will continue ...
24 May 2012
| by Campaign staff
to interrogate the marketers.
The new approach has been branded Mutual Decision. David Wethey, the AAI ...